April 15, 2026 // Franchising.com // Denver, CO —The Swing Bays, an indoor golf instruction and golf fitness membership franchise headquartered in Colorado, continues its nationwide expansion with another development deal — this time in Denver, Colorado.
With the Swing Bays co-founder, PGA Pro, and Golf Digest Best Teacher, Dustin Miller, based in Parker, the newest franchisee, Darryl Jones, brings the brand to nearby Denver, opening the door for collaboration.
After sending three kids to college, Jones found himself with more free time. A real estate professional with over three decades in the industry, he turned his attention to golf — a sport he'd long been drawn to but never fully pursued amid family obligations. The game had always been part of the business culture, and he discovered a genuine passion for it. That newfound time also had him thinking about future business opportunities.
Determined to take his game seriously, Jones committed to regular lessons. Though he came to golf later than most, he quickly developed a deep appreciation for the discipline and consistency the sport demands — playing more frequently and exploring lessons at other golf instruction facilities.
“What stood out to me about the Swing Bays was the consistency,” said Jones. “It felt like it was built for people who are serious about improving their game and wanted a structured, but fun, community-based way to do that.”
Dan Rowe, CEO of Fransmart — a franchise development company partnered with the Swing Bays — said the type of consistency the Swing Bays cultivates makes it the go-to destination for golfers to get better and stay better.
“When we look to the future, the Swing Bays is the premier spot where golfers gather throughout the year to improve their game in a lasting way,” said Rowe. "For those who invest in a franchise, the business is designed around multiple income sources and solid financial performance."
With more than 25 years of experience helping franchises scale, Fransmart has successfully assisted brands like Five Guys, QDOBA, and The Halal Guys in expanding worldwide.
“The momentum behind this brand is incredible, and with more franchise locations on the horizon, I couldn't be more excited about where we're headed," said Rowe.
Echoing Rowe’s sentiments, Jones pointed to the financial performance, ongoing activations, and opportunities as key factors in his decision. After spending time with co-founder Dustin Miller and seeing the model firsthand, Jones said he saw both a personal fit and a strong business opportunity.
“It’s something I felt excited about that I can build now—something I can put in place and grow over time while remaining fully engaged in my work in real estate development,” Jones explained.
"Everything we've built at the Swing Bays is about helping golfers improve, regardless of where they're starting from. Darryl's journey as a golfer is a perfect example of who we built this for, and now he gets to be the one creating that experience for others," said Miller.
The Swing Bays franchisees receive guidance on real estate site selection, operations, and marketing strategies through this partnership with Fransmart. Fransmart also offers support for grand opening execution and ongoing assistance as franchisees grow their operations. The Swing Bays is actively seeking qualified franchisees in markets nationwide — particularly entrepreneurs with a passion for service and a commitment to the membership business model. For more information, visit theswingbaysfranchise.com.
The Swing Bays is an innovative indoor golf and fitness franchise co-founded by PGA Professional and Golf Digest Best Teacher Dustin Miller, PGA. The franchise combines data analytics, fitness programming, and traditional golf instruction into personalized training plans for each member, setting it apart from conventional golf training facilities. The Swing Bays is actively expanding with available territories across the country. Visit theswingbays.com for more information on the brand, or theswingbaysfranchise.com for franchise opportunities.
Fransmart is a leading franchise development company specializing in helping emerging franchise concepts expand through strategic franchising solutions. Founded 25 years ago by Dan Rowe, Fransmart has a proven track record of transforming single-unit stores into successful franchise systems. The company has played an instrumental role in building franchising programs for internationally recognized brands, including Five Guys and The Halal Guys, demonstrating its expertise in scaling emerging concepts from startup to global franchises. For more information on Fransmart, visit fransmart.com.
SOURCE The Swing Bays
Founded in 2022 by PGA professional Dustin Miller and Brenna Miller, Swing Bays is an indoor golf improvement destination.