April 29, 2026 // Franchising.com // MIAMI, Fla. – ALEXIS LAUREN, the ultra-luxe, founder-led medspa brand redefining personalized aesthetic treatments and skincare, is targeting California as a priority market for franchise expansion as part of their broader national growth strategy. As California’s beauty market continues to grow, projected to reach $11 billion in 2026, the brand is actively seeking franchise partners in high-profile markets across Northern and Southern California.
“California’s longstanding leadership in beauty, wellness, and lifestyle innovation makes it a natural next step for expansion,” said Alexis Renda, Founder and CEO of ALEXIS LAUREN. “Here, expectations go beyond results and focus on how the experience is delivered. Our model, built around a curated, elevated hospitality experience, is well suited in places where attention to detail is recognized.”
Across the state, consumers are increasingly prioritizing intentional self-care and premium experiences, aligning with the brand’s core positioning. ALEXIS LAUREN has identified a range of affluent, wellness-focused communities including Newport Beach, Laguna Beach, Manhattan Beach, Beverly Hills, Santa Monica, West Hollywood, Irvine, Costa Mesa, La Jolla, San Diego, Palo Alto, Marin County, Pasadena, and Walnut Creek as ideal markets for future development.
“From the Bay Area to Southern California, we’re seeing enthusiastic interest from prospective franchise owners who really connect with what we’re building,” said Jen Allers, Director of Franchise Development at ALEXIS LAUREN. “There is a strong alignment between what these markets value and our approach to creating thoughtful, intentional, and highly curated experiences. We look forward to partnering with operators who share that vision and are excited to bring it to life in their communities.”
As ALEXIS LAUREN looks to expand in California, the brand is seeking franchise partners interested in building a luxury, community-centered business within the fast-growing medspa category. Franchise partners will benefit from:
For more information about franchising with ALEXIS LAUREN, visit https://alexislauren.com/pages/medspa-franchise.
Founded in 2022, ALEXIS LAUREN is an ultra-luxe beauty collective and luxury medspa delivering personalized, medical-grade aesthetic treatments through a simplified, intention-led approach. Rooted in science and elevated hospitality, the brand is designed to eliminate the paradox of choice by guiding clients through curated care without hidden add-ons. Headquartered in Miami, ALEXIS LAUREN currently operates two corporate locations, with a third coming soon, and has launched franchising to support thoughtful expansion into new U.S. markets. For more information, please visit https://alexislauren.com/pages/medspa-franchise, or follow ALEXIS LAUREN on LinkedIn and Instagram.
SOURCE ALEXIS LAUREN
Founded in 2022, ALEXIS LAUREN is an ultra-luxe beauty collective and luxury medspa delivering personalized, medical-grade aesthetic treatments through a simplified, intention-led approach.