Silicon Valley Era-Affiliated Brokerage Announces Latest Strategic Partnership

Legacy Real Estate & Associates Returns to the ERA Brand Through Partnership with Real Estate Experts ERA Powered

April 30, 2026 // Franchising.com // CAMPBELL, Calif. – Real Estate Experts ERA Powered has announced its latest strategic partnership with Legacy Real Estate & Associates, now doing business as Legacy Real Estate Experts ERA Powered. This partnership creates a combined network of over 300 affiliated sales professionals across four offices in Campbell, Fremont, Pleasanton, and Livermore, strengthening their footprint throughout the greater San Francisco Bay Area.

Founded in 2014 by Brett Jennings, a Harvard-trained negotiation specialist and recognized industry leader, Real Estate Experts ERA Powered has grown into a reputable service provider in Silicon Valley. Beth Lazar, CEO of Real Estate Experts ERA Powered, joined Jennings in 2021, bringing a strong background in brand strategy, organizational development, and leadership. Recognized by RealTrends1 in 2025 for its production, the company has closed billions in sales volume across residential and commercial sectors, driven by a people-first approach and data-backed decision-making.

Led by Bill Aboumrad, Legacy Real Estate Experts ERA Powered – founded by Aboumrad’s father – has grown into a leading Bay Area and East Bay brokerage, consistently surpassing $1B in annual sales volume. The firm has earned over a decade of “Top Bay Area Workplace” honors from the San Francisco Chronicle2, along with national recognition from RISMedia and RealTrends, including six consecutive RISMedia Newsmaker awards, RISMedia Power Brokers, and RealTrends 500.

In 2013, Aboumrad’s firm was an early adopter of the ERA brand’s now well-known ERA Powered branding model. The firm is now returning to the ERA® network through its partnership with Compass International Holdings (CIH) to leverage its comprehensive suite of services.

“This is a strategic, values-aligned partnership – not a traditional real estate acquisition,” said Aboumrad. “Legacy isn’t changing who we are; we’re changing what’s possible. Most brokerages operate within one ecosystem, but this partnership allows us to bridge the best of multiple platforms. The result is a deeply aligned leadership team with a reach that spans well beyond the real estate industry, positioning us favorably for growth in the Bay Area and beyond.”

Combining these two companies becomes a multi-billion-dollar transaction merger. As one combined entity, the two brokerages will provide high-level, strategic support to clients from multiple angles. The joint leadership team brings a strong fiduciary and wealth-building advisory perspective, advanced negotiation knowledge, and a deep commitment to agent development. With enhanced infrastructure, operational support, and a broader geographic footprint, Jennings and Aboumrad, who will continue serving as President of Legacy, are well-positioned to scale.

“While scale was a factor, it ultimately came down to our shared values, common vision, and commitment to serving clients and agents at the highest level,” said Jennings. “Legacy has built a remarkable reputation rooted in community and professionalism, which aligns deeply with our philosophy. We believe our role is to be trusted advisors, not salespeople, and together we can expand that across the West Coast.”

“What makes this partnership so exciting is not just what we’re building, but who we’re building it with,” said Lazar. “We came together around shared values and a common mission – helping people create a better life through real estate – and together, we’re creating greater opportunities for the clients and agents we serve, grounded in true expertise.”

About ERA Real Estate

ERA Real Estate knows that real estate is as local as it gets. We believe that our core business values of collaboration, innovation, diversity and growth are needed more than ever. As a global leader in the residential real estate industry for over 50 years, ERA features a powerful network of like-minded entrepreneurs supported by the brand’s game-changing technology, products and powerful lead generation.

The ERA network includes more than 39,000 affiliated brokers and independent sales associates and over 2,200 offices throughout the United States and other countries and territories.

ERA Franchise Systems LLC (www.ERA.com) which operates the ERA Real Estate system, is a subsidiary of Compass International Holdings (NYSE: COMP), a global provider of real estate services. ERA Real Estate information is available at www.ERA.com.

© 2026 ERA Franchise Systems LLC. All rights reserved. ERA® and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.

SOURCE ERA Real Estate

About ERA

ERA Real Estate is in the residential real estate industry.

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