May 11, 2026 // Franchising.com // MILWAUKEE – Cousins Subs® and Summerfest presented by American Family Insurance are once again teaming up to give fans a chance at a VIP concert experience during Summerfest 2026.
Through June 7, 2026, fans can enter daily for a chance to win a VIP Summerfest prize package that includes two tickets to a concert at the American Family Insurance Amphitheater, VIP festival access, a Summerfest Store gift card, dinner from Cousins Subs, an overnight hotel stay and parking.
Nine winners will be selected for amphitheater shows including Megan Moroney (June 18), Don Toliver (June 19), Carín León (June 20), Ed Sheeran (June 25), Cody Johnson (June 26), Post Malone (June 27), Muse (July 2), Alex Warren (July 3) and Jelly Roll (July 4).
“Summerfest is one of the most iconic summer traditions in Wisconsin and we’re proud to help fans experience it in a bigger way,” said Christine Specht, CEO of Cousins Subs. “The Big Gig Giveaway brings together great music, great food and unforgettable moments all in one place.”
Fans can enter daily at cousinssubs.com/biggiggiveaway.
A longtime Summerfest partner since the early 1980s, Cousins Subs will once again serve guests from its stand across from the Miller Lite Oasis.
This year, Cousins Subs will debut three new exclusive festival menu items:
Festivalgoers can also enjoy Cousins Subs’ full lineup of subs, fries, Wisconsin Cheese Curds and shakes.
For more information or to place an order, visit cousinssubs.com.
Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops in Wisconsin, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit www.cousinssubs.com. You can also find Cousins Subs on Facebook, LinkedIn, X, Instagram and TikTok.
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the permanent 75-acre festival grounds along Lake Michigan. Summerfest 2026 will take place across three weekends: June 18-20, June 25-27, and July 2-4, 2026.
For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.
Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.
SOURCE Cousins Subs
Wisconsin-based Cousins Subs® is driven by the mission to Believe in Better, both in the quality of food it serves and in the communities it supports.