June 10, 2026 // Franchising.com // WEST PALM BEACH, Fla. – Wetzel’s Pretzels (Wetzel’s), the iconic brand known for its fresh, hand-rolled pretzels, is expanding its Florida footprint with a new bakery inside the Walmart in West Palm Beach. The opening continues the brand’s partnership with the world’s largest retailer, bringing handheld happiness to new and growing markets nationwide. Located at 9990 Belvedere Rd, the bakery will serve guests throughout the South Florida region.
The new store signifies Wetzel’s Pretzels continued expansion into high-traffic retail environments, including prime Walmart locations. Guests can expect flavorful visits with its craveable snacks and refreshing drinks, a perfect pairing for any shopping trip. Sid Kapur, a veteran operator, will be spearheading the West Palm Beach opening. He first joined the Wetzel’s system in 2020 and now has expanded to open 14 locations across the country. Additionally, Kapur has more Wetzel’s locations in the pipeline as he grows his portfolio.
“What stood out to me about Wetzel’s early on was the strength of the brand and how well the concept operates in a variety of retail environments,” said Kapur. “We’ve had a great experience growing with Wetzel’s over the years, and we’re thrilled to open this new location in West Palm Beach.”
The West Palm Beach Walmart location showcases the flexibility of the Wetzel’s concept, offering a buildout design that is adaptable to the retailer’s footprint. As the brand continues to expand in non-traditional spaces, its store-within-a-store model proves ideal for integration into Walmart locations, with further growth planned nationwide.
“We’re looking forward to continue expanding alongside Sid, who truly understands the guest experience and the strength of the Wetzel’s brand,” said Eric Weigel, Brand Leader of Wetzel’s Pretzels. “This opening in West Palm Beach is another great example of the momentum we’re seeing across the country as more operators recognize the flexibility and long-term potential of our concept.”
For additional information about Wetzel’s franchise opportunity, visit https://www.wetzelsfranchising.com.
Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to more than 500 locations continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named on Entrepreneur's Franchise 500 alongside Franchise Business Review's 2026 Top Franchises, 2026 Top Franchises for Women and Top Culture100 lists.
SOURCE Wetzel’s Pretzels
Armed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel's Pretzels bakery in Redondo Beach, Calif., in 1994.