June 18, 2026 // Franchising.com // Lake Country, WI – Woofie’s of Lake Country, a mobile pet service franchise offering pet grooming, dog walking and pet sitting throughout Southeast Wisconsin is announcing its grand opening at the Lake Country AA League's DockHounds game at the DockHounds Ballpark on June 22.
Woofie’s of Lake Country is unique to Southeast Wisconsin’s Lake Country area in that it offers personalized pet sitting, dog walking and mobile grooming through a single trusted source. The company’s grooming team is AKC SAFE Certified, bringing services to clients with the Woofie’s high-tech mobile grooming spa, and offering 24/7 access to vet telehealth services for pets in its care, through Pet Vet Connection. Pet owners can also access real-time GPS tracking of pet activity, journals, photos, the ability to schedule services, and communicate with providers via the Woofie’s app.
This is the second Woofie’s location in Wisconsin, joining over 80 Woofie’s locations that are open and operating throughout the U.S.
The Woofie's franchise location, owned by husband-and-wife team Brad and Jessica Gorecki, has grown steadily since its soft opening 10 months ago. The couple was drawn to national franchise Woofie's personalized service and tech-based platform – a fit for Brad's 30 years in IT and Jessica's two decades in philanthropy. Pet care here (and at many other Woofie’s locations across the U.S.) is a family affair: daughter Kalin walks dogs; son Nathan handles tech support; and Jessica's mother came out of retirement to serve as customer service rep; they are joined by a growing network of Woofie’s of Lake Country groomers, walkers and pet sitters.
“We are in a high-trust, high-touch business, and we take that responsibility seriously,” says Jessica Gorecki. “At Woofie’s of Lake Country, we’re committed to delivering the highest quality, personalized pet care through a single, trusted source for all of pet owners’ needs in the Lake Country area. As a family of pet-lovers ourselves, we want to create a legacy for the local community and our pet-loving family’s future.”
For more information, visit Woofie’s of Lake Country.
To learn about owning a Woofie’s franchise, visit OwnaWoofies.com.
Founded in 2004 and franchising since 2018, Woofie’s is the first and only franchise in the professional pet care services industry to offer combined services of pet sitting, dog walking and mobile pet spa services. Woofie’s is further set apart by its completely customizable services and focus on customer service. Today, there are 81 locations open and operating in Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, and Wisconsin. For more information, visit www.woofies.com.
Authority Brands' companies include 15 leading home service franchise brands: America's Swimming Pool Co., Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, Service Team of Professionals Restoration and Woofie's. Together, these brands provide home services through more than 2,700 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology and operational support. See www.authoritybrands.com for more information.
SOURCE Woofie’s
Woofie's is a new franchise in the professional pet care services industry that is the first to offer the combined services of pet sitting, dog walking and mobile pet spa services.