Townhouse Taps Veteran Franchise and Quick-Service Restaurant Executives to Fuel U.S. Expansion

Townhouse
Published: August 12th, 2026

Leadership Bench Draws Experience from Starbucks, Smoothie King, and Other Global Consumer Brands as the Premium Nail Salon Brand Expands

August 12, 2026 // Franchising.com // NEW YORK – Townhouse, the world’s largest premium nail salon brand, has assembled a franchise leadership team with more than seven decades of combined franchise, multi-unit and consumer-brand experience to support sophisticated franchise operators looking to capitalize on white-space opportunities in the beauty segment.

Founder Juanita Huber-Millet began Townhouse in 2018, leveraging her experience working at global fashion platforms, and has since grown the brand into the world’s largest platform in the premium nail salon category. Today the brand operates more than 45 salons across Europe and the U.S. Leading the business alongside her is CEO Jonathan Millet, who brings a private equity and multi-unit operations background and experience investing in and scaling businesses across hospitality, healthcare and other service-based industries. Millet has been instrumental at Townhouse in driving operational efficiency and providing a vision for the brand’s long-term growth alongside a team of more than 90 head office professionals across operations, technology, training, marketing and customer experience.

"The majority of our franchise owners globally come from a quick-service restaurant or hospitality background. We’re thrilled to already be attracting operators of that same caliber here in the U.S.,” said Jonathan Millet, CEO of Townhouse. "Our operators deserve a leadership team that speaks their language and understands the tools needed to scale a sophisticated franchise brand while maintaining consistency and top-tier guest experiences across every location.”

Townhouse’s Franchise Support team is led by:

• Joe Lewis, U.S. Franchise Development Advisor, brings more than 25 years of franchise development experience as former CEO of Smoothie King, Famous Brands International (parent company of Mrs. Fields and TCBY) and Smalls Sliders, and supports Townhouse's expansion across key U.S. markets, working closely with experienced multi-unit operators seeking diversification outside the traditional quick-service restaurant segment.
• Jonathan Cole, U.S. Franchisee Support Director, works alongside franchise partners to help them drive growth. He spent more than 30 years leading franchise and licensed operations for Starbucks across Europe and the Middle East, overseeing growth across more than 1,000 locations.
• Jessica Bouscarle, Head of Franchise Development, previously with global coffee chain Black Sheep Coffee, leads franchise growth and partner selection across the U.S. and international markets. She works closely with experienced multi-unit operators throughout the qualification and development process and plays a key role in identifying and evaluating new market opportunities.
• Luke Tuckey, Marketing & Customer Director, leverages 15-plus years of experience, working with brands like The Body Shop and Franchise Brands plc, to lead customer acquisition, CRM, digital marketing and brand growth strategies, to support both company-owned salons and franchise partners.

Townhouse is focused on partnering with a select group of experienced multi-unit operators who will have the opportunity to be the first to scale a premium nail salon brand with highly standardized operations and proprietary technology. The company's leadership experience across quick-service restaurant and franchise operations provides operators with proven systems and support as Townhouse expands throughout the U.S.

To learn more about Townhouse and its U.S. franchise opportunities, visit townhousebeauty.com.

About Townhouse

Townhouse is a premium nail salon brand founded in London in 2018 by Juanita Huber-Millet. The brand operates salons across Europe and the United States, including locations in New York and California. Townhouse is the world’s largest operator in the premium nail salon category and is scaling internationally through strategic franchise partnerships.

SOURCE Townhouse