August 14, 2026 // Franchising.com // CHICOPEE, Mass. — Hot Head Burritos continues its expansion in New England with the opening of a new restaurant at 105 Center St. in Chicopee on Thursday, August 13. The restaurant marks the brand’s second location in Massachusetts and 88th systemwide.
The festivities kick off at 10:30 a.m., when the first 50 guests in line will receive a free burrito card redeemable during their next visit. Guests can be among the first in Chicopee to try Hot Head’s customizable, made-to-order burritos, bowls, tacos and nachos, with signature sauces ranging from Mild to Wild.
Located in Chicopee Center, the city’s historic downtown neighborhood along the Connecticut River, the restaurant brings Hot Head Burritos’ bold flavors and customizable menu to one of Western Massachusetts’ busiest community hubs.
Guests can build meals from more than 40 fresh ingredients and 16 signature sauces, creating thousands of flavor combinations tailored to their preferences. The menu also includes gluten-free, vegetarian, keto, paleo and allergy-friendly options, making it easy for guests to find their go-to order.
The new restaurant is the third Hot Head Burritos restaurant owned and operated by N. E. Pats Franchise Investment Partners, Inc., managed by Greg, Tom and Wayne Yvon.
“Every time we open a new restaurant, we’re introducing more people to a brand that’s built around choice, flavor and genuine hospitality,” said Kelly Gray, president and CEO of Hot Head Burritos. “Massachusetts has been an exciting market for us. We’re grateful for franchise partners like the Yvon brothers who share our commitment to serving great food, building strong local connections and creating a place guests want to come back to again and again.”
Hot Head Burritos in Chicopee will be open daily from 10:30 a.m. to 10 p.m. For more about the Chicopee restaurant, visit hotheadburritos.com/chicopee-ma. For more on franchising opportunities or to stay up-to-date on new restaurant openings, visit hotheadfranchising.com.
Hot Head Burritos launched in Dayton, Ohio, in 2007 and has since expanded to more than 85 locations across eight states. Known for its bold flavors and variety, Hot Head offers a diverse menu of burritos, bowls, tacos, nachos, quesadillas and salsas — featuring 16 signature sauces ranging from Mild to Wild. With gluten-free, vegetarian and allergy-friendly options, there’s something for everyone to enjoy. Select locations also serve beer and margaritas. Committed to delivering exceptional customer service, Hot Head fosters a supportive workplace where team members can grow personally and professionally. The brand remains actively involved in the communities it serves through local fundraisers, donations and sponsorships. To learn more and stay updated on what’s next, visit hotheadburritos.com and follow us on Facebook, X and Instagram.
SOURCE Hot Head Burritos
Hot Head Burritos is a fast-casual Mexican restaurant dedicated to serving bold, fresh, customizable cuisine.