August 18, 2026 // Franchising.com // Boston, Mass.– Swig, the Home of the Original Dirty Soda® and category-creating beverage brand, has signed a multi-unit franchise agreement with Athena Franchise Group to expand into the Greater Boston market. The six-unit agreement marks Swig's entry into Massachusetts, bringing the brand's highly customizable beverage experience to new communities throughout the region. The franchise group plans to open its first location in early 2027, further accelerating Swig's nationwide franchise growth.
Ryan Nolan, a partner with Athena Franchise Group, is spearheading Swig's expansion into the Greater Boston market. With more than 12 years of restaurant industry experience, Nolan began his career as a crew member before advancing through the ranks into franchise ownership. Throughout his career, he has built a strong track record of growing restaurant operations, leading high-performing teams and introducing emerging concepts to new markets, making him well-positioned to establish Swig throughout the region.
"Swig has built a brand that's unlike anything else in the beverage industry," said Nolan. "Its ability to combine customization, convenience, and genuine community connection creates a guest experience that stands apart. Bringing that experience to the Greater Boston market represents an incredible opportunity, and I look forward to introducing more people to what makes the brand so unique."
As the creator of the dirty soda category, Swig continues to lead a rapidly growing segment within the beverage space, fueled by consumer demand for customization, innovation, convenience, and “Daymaking”moments of connection.
"Ryan has demonstrated an impressive ability to grow restaurant concepts while building meaningful relationships within the communities he serves," said Alex Dunn, CEO of Swig. "He understands what it takes to scale a brand without compromising the guest experience, making him an outstanding addition to the Swig franchise family. We look forward to supporting his growth as he establishes Swig throughout the Greater Boston market."
Swig's franchise model is built for efficiency and convenience, with a drive-thru-centric footprint that can operate in as little as 800–850 square feet. The concept eliminates the need for complex kitchen infrastructure, enabling operators to streamline labor, reduce build-out costs, and scale efficiently across multiple locations.
"We're continuing to see strong interest from experienced multi-unit operators who recognize Swig's long-term growth potential," said Todd Smith, President of Swig. "Boston represents an outstanding opportunity for our brand, and Ryan's operational expertise and entrepreneurial mindset make him well-positioned to establish Swig throughout the market while creating lasting connections with the communities he serves.”
Founded in 2010 in St. George, Utah, Swig has grown from a single drive-thru concept into a nationally expanding brand with more than 150 locations across 16 states. The brand’s growth is driven by its simple, scalable model, deeply loyal customer base, and ability to deliver a personalized beverage experience that resonates across generations.
Swig is actively seeking qualified multi-unit operators to support its continued national expansion. Ideal franchise candidates bring proven experience in restaurant operations and a commitment to delivering exceptional guest experiences at scale.
For more information on Swig franchise opportunities, visit https://swig.com/franchising
For more information about Swig, visit https://swig.com/
ABOUT SWIG
Swig, Home of the Original Dirty Soda®, is one of the fastest-growing and most successful beverage-focused brands in the country. Founded in 2010, Swig formally introduced the concept of the "dirty soda" to customers, who quickly embraced the brand's unique drink mixes, blending classic sodas with bold flavors, fresh fruits, purees, and creams. In addition to their trademark dirty sodas, Swig also offers water-based drinks called Refreshers, customizable energy drinks called Revivers, and sweet and savory snack options, including its famous pink frosted sugar cookie. For more information, visit Swig.com.
SOURCE SWIG
Swig has personalized sodas, customized energy drinks, boba teas, cookies and other sweets.