August 31, 2026 // Franchising.com // DE SOTO, Kan. — Goodcents has launched the Committee Against Lackluster Bread (C.A.L.B.), an initiative taking a stand against the nationwide epidemic of hard, stale bread. Formed in response to growing consumer frustration with substandard quick-service restaurant sandwich offerings, C.A.L.B. is on a mission to raise the standard of bread, pointing diners directly to Goodcents as the ultimate solution.
Taking a humorous approach complete with a dedicated hotline where caller reports of bad bread trigger a promo code for a discounted Goodcents purchase, the issue for local franchise owners is entirely serious, as bread quality is the foundation of every Goodcents sandwich. Other brands are sacrificing quality, while Goodcents is doubling down on its 37-year heritage of baking its signature pillowy-soft bread fresh in-store every day. The campaign also reinforces the brand's signature Goodcents Experience, a focus on genuine hospitality and customer service that sets the franchise apart from other fast-casual chains.
"For nearly four decades, we've believed that a sandwich is only as good as the bread it's built on," said Joe Bisogno, founder and CEO of Goodcents. "While C.A.L.B. brings a fun, lighthearted energy to a real frustration people face every day, our commitment behind it is unwavering. We take our meals and our Goodcents Experience seriously because no one should ever have to settle for a lackluster meal."
As part of the rollout, consumers who have recently fallen victim to lackluster bread are encouraged to call the official C.A.L.B. Hotline at (913) 274-9909 to claim their relief. For more information or to find your nearest Goodcents location, visit goodcents.com.
Founded in 1989, Goodcents is a fast-casual sandwich shop renowned for its proprietary, fresh-baked Founder's Pride bread. Initially founded in Lenexa, Kansas, and known as Mr. Goodcents Subs and Pastas, the Goodcents franchise is headquartered in De Soto, Kansas, and has more than 60 locations in 10 states. For more than 35 years, the company has been committed to providing high-quality, consistent menu options for customers. Learn more at goodcents.com. For franchise opportunities, visit goodcents.com.
SOURCE Goodcents
Goodcents is known for its signature soft bread baked fresh twice daily in the restaurants.