September 09, 2026 // Franchising.com // Denver, Colo – Swig, the Home of the Original Dirty Soda® and category-creating beverage brand, has signed a multi-unit franchise agreement with Denver Day Makers LLC to bring the brand to South Denver. The 11-unit deal will mark Swig’s entry into Denver, introducing the highly customizable drink experience to the area. The first location is expected to open mid 2027, fueling Swig’s nationwide franchise initiative.
The group brings extensive experience in commercial real estate, with a focus on developing retail shopping centers and student housing communities. As seasoned franchise operators, they have successfully developed and grown multiple franchise businesses, combining real estate, operational, and development expertise to strategically expand brands. Now, they are leveraging their background to establish Swig's footprint in South Denver, identifying prime locations and building a strong local presence for the brand.
As the creator of the dirty soda category, Swig continues to lead a rapidly growing segment within the beverage space, fueled by consumer demand for customization, innovation, convenience, and “Daymaking” moments of connection.
“Swig created the dirty soda category by building a brand consumers genuinely connect with,” said Alex Dunn, CEO of Swig. “As we expand, we're intentional about partnering with experienced operators who share our long-term vision and know how to execute at a high level. Denver Day Makers brings the development expertise and operational discipline that will help strengthen our presence in Colorado.”
Swig’s franchise model is built for efficiency and convenience, with a drive-thru-centric footprint that can operate in as little as 800–850 square feet. The concept eliminates the need for complex kitchen infrastructure, enabling operators to streamline labor, reduce build-out costs, and scale efficiently across multiple locations. Real estate developers should contact the group at DenverDaymakers@gmail.com to review available space.
“Demand for the Swig franchise opportunity continues to grow as experienced operators recognize the strength and scalability of our business model,” said Todd Smith, President of Swig. “This agreement demonstrates the continued momentum of our development strategy as we expand into high-growth markets across the country.”
Founded in 2010 in St. George, Utah, Swig has grown from a single drive-thru concept into a nationally expanding brand with more than 150 locations across 16 states. The brand’s growth is driven by its simple, scalable model, deeply loyal customer base, and ability to deliver a personalized beverage experience that resonates across generations.
Swig is actively seeking qualified multi-unit operators to support its continued national expansion. Ideal franchise candidates bring proven experience in restaurant operations and a commitment to delivering exceptional guest experiences at scale.
For more information on Swig franchise opportunities, visit https://swig.com/franchising
For more information about Swig, visit https://swig.com/
ABOUT SWIG
Swig, Home of the Original Dirty Soda®, is one of the fastest-growing and most successful beverage-focused brands in the country. Founded in 2010, Swig formally introduced the concept of the "dirty soda" to customers, who quickly embraced the brand's unique drink mixes, blending classic sodas with bold flavors, fresh fruits, purees, and creams. In addition to their trademark dirty sodas, Swig also offers water-based drinks called Refreshers, customizable energy drinks called Revivers, and sweet and savory snack options, including its famous pink frosted sugar cookie. For more information, visit Swig.com.
SOURCE Swig
Swig has personalized sodas, customized energy drinks, boba teas, cookies and other sweets.