September 21, 2026 // Franchising.com // BOCA RATON, Fla. – 4Ever Young, the premier anti-aging and wellness franchise, announced today two additions to its executive leadership team, naming Ben Hoeft Vice President of Finance and Manish Goomar Vice President of Technology. The appointments mark another investment in the business behind 4Ever Young, strengthening the financial intelligence and digital capabilities supporting its franchise system.
Hoeft brings financial leadership experience within the health and wellness sector. In his new role, he will focus on turning financial data into greater visibility across the 4Ever Young system, giving leadership a clearer picture of performance, opportunities and where to invest for the future. As the brand enters new markets and supports a growing network of franchisees, his expertise will add another layer of financial insight to the company’s long-term strategy.
“Joining 4Ever Young at this stage presents an opportunity to help shape how financial insight supports the broader business,” said Hoeft. “There’s a strong foundation already in place, and my focus will be creating even greater visibility across the organization so we can understand what’s driving performance and plan strategically for what’s ahead.”
Goomar joins the company with more than 15 years of experience in healthcare and digital transformation. As Vice President of Technology, he will help shape 4Ever Young’s digital strategy, with a focus on creating scalable capabilities that better connect corporate teams, franchisees and centers. His leadership will also position the company to explore new opportunities in data and digital innovation as consumer expectations around personalized wellness continue to evolve.
“The opportunity is to make sure the right tools are working together to make the organization more intelligent, efficient and connected,” said Goomar. “4Ever Young has a clear vision for where it wants to go, and I look forward to building capabilities that can support that vision while creating meaningful value for the people who interact with our brand every day.”
4Ever Young operates a diversified model that brings advanced diagnostics, hormone optimization, aesthetic treatments, peptide therapy, weight management and personalized wellness plans together within one patient experience. As the brand expands that model across a growing network of centers, greater financial visibility and connected digital systems will play an important role in supporting consistent execution, understanding performance and creating a seamless experience for franchisees and patients.
The leadership additions come during a significant period for 4Ever Young. The company recently ranked No. 387 on the 2026 Inc. 5000, placing it among the fastest-growing private companies in America, and signed its first development agreement in New York for a new center planned in Commack on Long Island. The brand continues to attract operators with backgrounds across healthcare, retail, business ownership and multi-unit operations.
“We’re building for the company we intend to become, not simply the company we are today,” said James Kapnick, co-CEO of 4Ever Young. “As the business evolves, our responsibility is to make sure the organization behind the brand becomes stronger with it. Adding leaders like Ben and Manish gives us deeper expertise, better visibility and stronger capabilities to support our franchisees, our teams and the experience we deliver to patients.”
Looking ahead, 4Ever Young is targeting development in priority markets including Chicago, Austin, Maryland, Virginia and New Jersey as it continues introducing its integrated wellness model to new communities.
For more information on franchising with 4Ever Young, please visit https://4everyoungantiaging.com/franchise-opportunities/
Founded in 2014 and franchising since 2019, 4Ever Young is a leading anti-aging and wellness franchise redefining the traditional med spa model. More than a med spa, the brand combines advanced diagnostics, hormone optimization, aesthetic treatments and wellness services to deliver personalized solutions that help clients look, feel and perform at their best. Operating in a rapidly expanding global market valued at more than $70 billion, 4Ever Young is built on a membership-based model with more than 19 service modalities, providing franchisees with multiple revenue streams and recurring customer engagement. The model is designed for scalability and supports multi-unit growth, with opportunities available across more than 40 states. With more than 70 locations open and 60+ units in development, 4Ever Young is expanding its national footprint and attracting a diverse mix of franchisees, including medical professionals, multi-unit operators and entrepreneurs entering the category for the first time. No prior medical background is required, as all clinical services are delivered by licensed providers within a structured support model. Ranked in 2025’s Entrepreneur Franchise 500, 4Ever Young provides a comprehensive franchise system spanning real estate, construction, training, marketing and ongoing operational support. As consumer demand for proactive health and longevity solutions continues to grow, the brand is well-positioned to scale within a highly fragmented and rapidly evolving industry.
For more information, please visit:
https://4everyoungantiaging.com/franchise-opportunities/
SOURCE 4Ever Young
4Ever Young is dedicated to helping you live your best life through health, wellness & aesthetics.