September 30, 2026 // Franchising.com // BOISE, Idaho — British Swim School, North America’s leading provider of water safety and survival programs, has officially opened a new location in Canyon County, its first location in the Boise area.
Local British Swim School owners Brad and Jamie Goodloe have partnered with The College of Idaho in Caldwell to offer families across Idaho’s Treasure Valley access to water-safety skills at the J.A. Albertson Aquatic Center on campus.
British Swim School of Canyon County is now serving families throughout Caldwell, Nampa, and Middleton with a year-round curriculum designed to help students build confidence and develop practical skills for navigating the water safely.
For the Goodloes, bringing British Swim School to the Treasure Valley is about much more than opening a business. Parents of four daughters ranging in ages from 8 to 17, the couple wanted to create something that would make a meaningful difference in the community while addressing a need they see firsthand.
“What attracted me was the community aspect of it, the survival aspect of it, and working with children was something that my wife and I are both passionate about,” said Brad Goodloe, co-owner of British Swim School of Canyon County. “This isn’t just learning how to swim. This is learning how to survive in water and how to survive in emergency situations.”
The Goodloes’ commitment to water safety is particularly personal in a region where families regularly encounter canals, rivers, reservoirs, lakes and other waterways. The couple has made survival skills a priority for their own daughters, particularly around boats, docks and open water.
British Swim School’s specialized curriculum for all ages progresses through three primary tiers:
The approach reflects British Swim School’s broader “Every Age. Every Stage.” philosophy, recognizing that water-safety and swimming skills continue to evolve throughout a person’s life.
“We are teaching water survival skills and techniques that children need to learn,” Goodloe said. “British Swim School works with kids on their level, and we don’t give up until they’ve actually accomplished that goal.”
The Goodloes see their partnership with The College of Idaho as an important first step in establishing British Swim School in the region. They plan to expand British Swim School’s reach over time through additional community pool partnerships. However, the long-term vision is not simply business growth but creating a lasting resource for families throughout the Treasure Valley that will save lives.
The opening coincides with British Swim School’s national Jump On In Sweepstakes, running September 8–30, giving two winners (one child under 18 and one adult 18+) a full year of swim lessons plus a British Swim School swim gear prize package.
Families interested in learning more or enrolling can visit British Swim School of Canyon County online at www.britishswimschool.com/canyon-county.
British Swim School is North America's most established swim school franchise, with more than 45 years of experience delivering expert-led swim education. Guided by the belief that everyone deserves the opportunity to be safer and more confident in and around the water — at every age and every stage — British Swim School offers swim lessons for babies, children, young adults, adults, and those with special abilities. The British Swim School program is built on a survival-first approach, focusing on water competency and essential life-saving skills before progressing to stroke development and long-term confidence. This proven methodology gives families peace of mind while equipping swimmers with skills that support lifelong safety. As a purpose-driven franchise, British Swim School also provides entrepreneurs the opportunity to build a meaningful business rooted in safety, community impact, and a proven, scalable operating model. Part of the Buzz Franchise Brands family, British Swim School operates more than 550 schools across the United States and Canada. For more information, visit www.britishswimschool.com.
SOURCE British Swim School
British Swim School has been dedicated to teaching water survival skills to children as young as three months old.