October 14, 2026 // Franchising.com // FORT MYERS, Fla. – Go Mini's, the portable storage franchise that offers containers for moving, storage, renovation, and restoration needs, today announced that Justin and Nicolle Rose have joined the franchise system as the new owners of its Milwaukee and Appleton, Wisconsin territories. The couple acquired the established locations through an ownership transition with a retiring franchisee.
The Roses will continue serving existing customers in both markets while introducing upgrades to the business's technology, operations, and local marketing. The transition gives two established Wisconsin markets new local leadership backed by Go Mini's full suite of corporate support.
The Roses bring a balanced mix of skills to the business. Justin has a background in business, IT, and finance, and works as a senior solutions architect in healthcare technology. He previously owned rental properties and grew up in an entrepreneurial family as his parents owned and operated campgrounds in Wisconsin.
Nicolle holds a Master of Public Administration and spent years in nonprofit management before moving to Wisconsin, where she worked in public-sector communications, publications, and graphic design. Justin will oversee logistics, finance, and operations, while Nicolle focuses on customers, community relationships, and marketing.
"I grew up watching my parents run their own business, and I've always loved seeing the direct results of hard work," said Justin Rose. "When our first daughter was born last year, Nicolle and I started thinking seriously about the life we wanted to build. Owning a business gives us more freedom and doesn't put a ceiling on what we can achieve."
Before choosing Go Mini's, the Roses explored several paths to business ownership. The opportunity with Go Mini's stood out for its straightforward business model and the support of an established franchise system. Acquiring existing territories was also appealing, allowing the couple to step into operating businesses with lower startup costs than opening from scratch.
"Go Mini's fits our lifestyle," said Nicolle Rose. "We get to help people through big moments like moving, while supporting our own family at the same time. It gives me the chance to be an entrepreneurial mom who sets her own schedule, while serving the communities we care about."
Drawing on Nicolle's nonprofit experience and the Rose family's deep roots in Wisconsin, the couple plans to make community involvement a core part of how they run the business. They intend to join the local chamber of commerce, partner with schools in the area, and appear in community parades with Go Mini's trucks. They also plan to support fundraisers and toy drives alongside local fire and police departments, using the brand's variety of container sizes to serve community organizations.
"Ownership transitions give us the opportunity to bring fresh energy into markets that already have a strong foundation," said Chris Walls, CEO and President of Go Mini's. "Justin and Nicolle bring exactly the combination we look for: strong business sense, a genuine connection to their community, and a commitment to taking care of customers. We're excited to support them as they lead Milwaukee and Appleton into their next chapter."
For more information about the Go Mini’s franchise opportunity, visit: GoMinisFranchise.com.
Founded in 2002, Go Mini’s® is one of North America’s fastest-growing portable storage and moving companies, with locations across 42 U.S. states as well as Canada and Mexico. In 2012, the brand transitioned to a franchise model and has since expanded to 114 outlets across the continent.
Go Mini’s is committed to delivering convenient, flexible storage solutions backed by exceptional customer service. The brand has earned national recognition, including being named a Top Franchise by Franchise Business Review and ranking #16 on Entrepreneur Magazine’s list of Top New Franchises. Most recently, Go Mini’s Franchising, LLC was named a Top Franchise for 2026 by Franchise Business Review and nominated for “Best Storage Container Company of 2026” by Newsweek.
SOURCE Go Mini’s
Go Mini's was founded in 2002 and is now headquartered in Simi Valley, California. Go Mini's delivers Convenience...in the Form of a Container.