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In today’s competitive digital landscape, being “closed” is no longer an option. Customers expect availability - and so does Google.
Google’s local search algorithm places significant weight on an “openness” signal - essentially, whether or not a business is open at the time a user searches. This factor plays a key role in determining which businesses appear in search results, especially for local, non-branded queries.
In fact, Google has confirmed that being open during the time of a search is a meaningful ranking signal.
In other words, if a customer searches for an “Electrician near me” at 10 PM, Google is more likely to show listings that are actually open at that time.
For franchisors, this presents a powerful opportunity to support franchisees. By enabling locations to be open 24 hours a day, your brand can gain higher visibility across multiple local markets, without the cost of hiring round-the-clock staff.
Google is prioritizing customer experience. And what matters to customers? Getting answers when they need them. If your franchise locations are listed as open 24 hours, their chances of ranking higher online increases, especially in local search.
Here’s what this means in practice:
93% of web traffic starts with a search engine. If your locations aren’t appearing when people search, they’re not even in the race.
Here’s the good news: You don’t need to work around the clock or hire a night team to be open 24 hours a day. AnswerConnect’s receptionists answer your calls anytime, day or night. That means:
Better still, franchisors can create brand-approved, custom scripts for all locations, ensuring a consistent customer experience across your entire network. We act as an extension of your team - scheduling appointments, capturing leads, and making a powerful first impression, 24/7.
At AnswerConnect, our team of human receptionists work 24/7, to provide your customers with brand-consistent, exceptional support. At a fraction of the cost of in-house staffing, you can offer scalable, affordable answering solutions for every franchisee.
Help every location rank higher, convert more leads, and deliver standout service around the clock.
Phone: 800-584-0234
Email: franchisesales@answerconnect.com
Book a consultation: Schedule now
Boost your brand with AnswerConnect, the IFA's preferred vendor. Our 24/7 service ensures growth through professional call answering, lead capture, and appointment setting. Let us save you time and help your brand seize every opportunity.
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