6 Ways to Improve Your Marketing Management Experience

By: OneTouch Point
Published: March 14th, 2023

Are you looking for ways to streamline your marketing management experience? Here are six areas to consider to strengthen your experience.

Centralize Brand Communications

With franchises scattered across the country, it can be challenging to ensure everybody’s up to date on the latest communications, policies, and collateral.

Distributed marketing platforms act as a centralized communication hub, allowing oversight of brand integrity, asset production, distribution, and budget while empowering franchisees to execute campaigns and customize and distribute their own localized assets.

Make Every Campaign Count with Brand Management

Less than 10 percent of brands can confidently say their brand presentation is consistent. Brand management services enable just that in a variety of ways: 

• Providing controls to give franchisees access to approved materials
• Empowering franchisees to create brand-compliant assets
• Simplifying approval processes, so nothing slips through the cracks
• Managing digital and physical inventory to ensure no obsolete collateral is accidentally distributed
• Making analytics available to monitor budgets, usage data, and more
• Sourcing, storing and making wearables, premiums, and swag available to order as needed.

With a solid strategy in place, you’ll find yourself with consistent branding in every campaign, on every channel.

Leverage Marketing Services for Full Multichannel Experiences

Comprehensive marketing services are key for a multichannel marketing strategy. This includes direct mail campaigns like seasonal catalogs, in-person marketing strategies like POS signage, and online marketing activities like landing pages and microsites.

With access to cohesive marketing services, you can create, execute, and monitor localized multichannel marketing campaigns that excel at every level.

Boost Your Traditional Marketing Game with Print Services

Though digital channels have become critical to marketing success in recent years, print is far from dead. Whether you’re planning a grand opening, optimizing in-store experiences, or promoting seasonal offerings, direct mail, signage, and grand format printing are integral to building brand recognition and moving potential customers down that funnel from awareness to purchase.

Digital-on-demand, variable, lithographic, and grand format printing are all capabilities you’ll want to explore for your print strategy – whether it’s store window signage or simply launching a direct mail campaign.

Make Ordering & Fulfillment a Breeze

Production isn’t the only challenge of print marketing. The tasks of warehousing inventory, assembling kits and getting them to the right places, and assembling and distributing customer mailings can make or break a print marketing campaign.

Finding a partner to help navigate complex shipping and postal regulations and requirements can help save you time and money.

Streamline Operations with Managed Services

With vendor-managed services, you can grow your team without hiring additional people. You bring the marketing strategy, and your vendor brings efficiencies and domain expertise that increase marketing effectiveness and ROI while helping control costs through:

• Inventory Management
• Print & Paper Brokerage
• Print Procurement & Production Processes

At OneTouchPoint, we provide value for our clients in every step of the marketing management process, and these six areas encompass all of our core capabilities. Learn more about our solutions or contact us.