Five Signs of a Good Drive-Thru Restaurant Investment

By: Scooter's Coffee
Published: March 16th, 2023

Drive-thru restaurants have become increasingly popular among busy, on-the-go consumers due to their convenience, speed, and affordability. Although sit-down eateries still have their place in the industry, drive-thru restaurants continue to dominate as the preferred form of doing business, even with the reopening of restaurant dining areas. But what sets drive-thru restaurants apart from their competition?

• Maintain a positive reputation: To foster trust and loyalty among customers, it's important to consider the option of investing in a reputable franchise. This can provide your business with a competitive advantage in building a strong customer base right from the start.
• Growth potential: Invest in a franchise brand that is dedicated to supporting your business growth. At Scooter's Coffee, our team of experts thoroughly researches various markets to identify optimal sites for new kiosks.
• Quality control: Your goal as a drive-thru business owner should be to ensure customers do not have to sacrifice quality for speedy service. Drive-thru restaurants can break common stereotypes by delivering high-quality products and services, just like Scooter's Coffee, which sources, produces, and delivers ethically-sourced coffee beverages to each of their locations – and in turn their customers.
• Flexibility: Ever since the advent of the first drive-thru, the format has remained highly popular, with recent years confirming its enduring appeal. However, to stand out in a crowded market, drive-thru businesses must be open to adapting by integrating new technologies like mobile apps and digital menu boards and modifying their menu in ways that benefit both the business and customers.
• Be amazing: At Scooter’s Coffee, we believe a positive experience can have a profound impact. For 25 years, we’ve upheld our brand promise: "Amazing People, Amazing Drinks... Amazingly Fast." In addition to offering speedy service, affordability, convenience, and exceptional products, fostering positive human connections sets us apart as a leading drive-thru franchise.

Scooter's Coffee breaks the mold with our compact drive-thru kiosk model. Our franchise owners are able to have thriving businesses in urban, suburban, and rural markets – meaning our brand is not bound to just highly populated areas. At nearly 600 locations strong, there is still plenty of opportunity for continued expansion in large and small markets.

To learn more about joining a coffee franchise that’s leading the industry, visit ownascooters.com.