{{title}}
{{byline}}
{{byline}}
In the ever-evolving and competitive restaurant landscape, customer engagement has become a pivotal factor in the quest to unlock success – and Cicis Pizza is listening up.
As an unmatched, award-winning legacy brand and the nation's original all-you-can-eat buffet, Cicis continues to seek innovative ways to create memorable dining experiences that deliver results for its franchisees.
Among the beloved Coppell, Texas-based brand's latest moves is the pilot launch of a listening program that taps into the QR code revolution. Using their smartphones, Cicis' customers simply scan the QR code strategically placed on carryout pizza boxes and dining tables throughout select Cicis restaurants, directing them to a customized feedback platform. Leveraging authentic, unfiltered feedback is expected to make it a breeze for Cicis franchisees to quickly adjust and improve the dining experience to meet and exceed guest expectations. Among the win-win benefits of the listening program:
Cicis will roll out this program systemwide in all restaurant locations in early 2024.
Gleaning insights from loyal guests is just one strategy in Cicis' arsenal fueling momentum for the buffet leader in the lucrative pizza industry. Marketing firepower highlighting the chain's fun dining experience and menu innovation have also played a role in Cicis' stellar 2023. Among the highlights:
Cicis Pizza's innovative strategies and tactics have captured the industry's attention. Earlier this year, Cicis was honored among the best of the best, earning Franchise Update's 2023 Franchise Innovation Award for Marketing & Branding: Local Marketing Leadership.
"This recognition is a testament to our commitment to creating innovative and engaging experiences for our guests," said Jeff Hetsel, president of Cicis. "The Endless Pizzabilities campaign allowed us to showcase our brand in a fresh and exciting way, and we are proud of our team's dedication and the impact it has made in our local markets."
Considered one of the most influential executives shaping the future of the pizza restaurant industry, Hetsel has been instrumental in the resurgence of the iconic Cicis brand. In 2023, Hetsel was named to the inaugural list of "Top 100 Movers and Shakers" by Pizza Marketplace, which also awarded “Endless Pizzabilities" with the number one spot in the top marketing campaigns division.
"With nearly 300 restaurants in 30-plus states, Cicis remains growth-focused, selectively awarding franchise opportunities to various qualified franchisee candidates, including single-unit and multi-unit franchisees and other well-capitalized investors.
And there's more innovation in store for Cicis in 2024, Hetsel said.
"2024 will be even bigger and better with new pizza flavors and our dedication to go above and beyond for our guests," Hetsel said. "You can always rely on us to serve universally, crowd-pleasing food at pocket-friendly prices, making Cicis perfect for sharing with family and friends. We are, and will always be, The Best Pizza Value Anywhere!"
Learn more today at cicis.com/franchising.
Cicis is an iconic, modernized restaurant that pushes the limits of the regular family dining experience. With unlimited opportunities for revenue, multiple restaurant designs and off premise-options, Cicis is constantly evolving with the industry.
Do you have a story you'd like to share? Our team of experienced writers can help tell your story to our audience. Contact Us today to learn more.