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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

By mastering marketing technology and data analytics, CMOs can increase their abilities to provide successful long-term strategies for their organizations.
  • M. Scott Morris
  • 1,900 Reads
By serving people in need with its Mobile Relief Diner, Denny’s was the clear winner of Franchise Update Media’s Overall Award for Franchise Marketing Leadership.
  • Kerry Pipes
  • 2,135 Reads 14 Shares
Artificial intelligence (AI) provides marketing departments with the opportunity to push the “fast-forward button” on their content marketing strategies.
  • M. Scott Morris
  • 2,245 Reads 7 Shares
Bonus pages showed growth while other promotions were down or flat, and most shoppers prefer sticking with known brands than looking for deals. 
  • M. Scott Morris
  • 1,268 Reads 1 Shares
Technologies such as VR, AI, and more are changing the face of employee training from the frontline to the C-suite
  • Evan Hackel
  • 2,167 Reads 7 Shares
Two franchise CEOs talk about their leadership styles and share some of their favorite leadership books.
  • Kerry Pipes
  • 5,383 Reads 57 Shares
Franchise recruitment managers who consistently deliver winning results do the following.
  • Art Coley
  • 2,186 Reads 2 Shares
How genuine, sincere, and timely recognition of employees can be a motivator that makes a real difference.
  • John Tschohl
  • 1,222 Reads 7 Shares
We asked Batteries Plus’ Chief Franchising Officer Joe Malmuth what tech trends he is seeing in franchise development, and how he is responding.
  • Kerry Pipes
  • 2,452 Reads 25 Shares
Changing consumer spending patterns and looming CRE debt provide danger and opportunity for franchisors
  • Darrell Johnson
  • 1,926 Reads
After losing its way, 40-year-old On The Border is back, building on its storied past for a new era
  • Suzie Tsai
  • 2,282 Reads 2 Shares
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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Build (or improve) your customer service culture with these 9 principles
  • John Tschohl
  • 3,805 Reads 9 Shares
Content marketing skills predictions and advice for today and for the next 5 years to help marketers navigate through change
  • Eddy Goldberg
  • 2,502 Reads 15 Shares
Summertime is the ideal time to start preparing for the winter holiday retail season. Check out these 9 actions you can do now to boost year-end sales.
  • Bob Phibbs
  • 1,497 Reads
Check out our July roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,036 Reads
Our annual “Technology Issue” shows how tech-savvy franchisors are leading the pack in a post-Covid world
  • Kerry Pipes & Eddy Goldberg
  • 2,306 Reads 1 Shares
Looking for some good summer reading? Check out the favorite books of our 2023 MVPs!
  • Franchise Update Media
  • 2,264 Reads 2 Shares
ighlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) finishes with a look at franchisors exceeding their goals
  • Eddy Goldberg
  • 1,555 Reads 1 Shares
Unleashed Brands now has 6 brands with 1,300 kid-friendly health and fitness locations and is looking for more
  • Kerry Pipes
  • 2,806 Reads
3 ways to build effective franchisee/franchisor collaboration 
  • Laura Darrell
  • 2,769 Reads 23 Shares
Many brands still do not include an FPR in their Item 19, many for good reasons. Here are several ways to recruit without one.
  • Andrew Seid
  • 2,248 Reads
American Family Care
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American Family Care
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American Family Care
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Our June roundup of consumer experience news and trends
  • Eddy Goldberg
  • 2,137 Reads
Franchising veteran J.J. Sorrenti is leading Best Life Brands’ senior-focused brands with purpose and passion
  • Kerry Pipes
  • 3,167 Reads 11 Shares
For multi-brand franchisors, the route to success involves scalability, complementary brands, and learning how to make them play well together
  • Helen Harris, Kerry Pipes, and Eddy Goldberg
  • 3,197 Reads 6 Shares
Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
  • Kerry Pipes
  • 3,659 Reads
Check out our June roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,270 Reads 1 Shares
Why LinkedIn is the perfect vehicle for reaching potential franchisees
  • FranConnect
  • 4,099 Reads 1 Shares
We asked Home Franchise Concepts’ CDO what tech trends he is seeing in franchise development, and how he is responding
  • Franchise Update Media
  • 2,834 Reads 4 Shares
What we’ve learned on the third anniversary of the Covid-19 pandemic from Catherine Monson, recent IFA chair and CEO of Propelled Brands
  • Catherine Monson
  • 2,843 Reads 9 Shares
Franchise brands are adopting new technology to improve all aspects of their operations
  • Colleen McMillar
  • 3,451 Reads 29 Shares
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