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Technology

We spoke with three brands, Buffalo Wings & Ring, Moe's Southwest Grill, and Meineke Car Care Centers to see how they are using social media and digital technology for customer engagement and as a local marketing tool for their franchisees.
  • By Eddy Goldberg
  • 5,230    1
Choosing the best social media platform or channel to reach your target audience can be challenging, as both the technologies and your customers continue to evolve.
  • By Tammy Cancela
  • 10,085    0
Technology can reduce operating costs, streamline operations, build customer loyalty, enhance quality, and create more personalized experiences for customers.
  • By Rick Thompson
  • 17,268    1
Technology can offer multi-unit franchisees many cost-saving and streamlining opportunities but best practices must be weighed against each franchisee's needs and specific business challenges.
  • By Rick Thompson
  • 21,365    9
Social media review sites such as Yelp can provide challenges and opportunities for savvy multi-unit operators to take their business reviews and online image into their own hands.
  • By Jenna Oltersdorf
  • 15,117    10
Staying On Top Of Technology Is Key To Recruiting And Retaining Top Talent And Building An Organization That Lasts.
  • By Dan Schneider
  • 17,478    14
SMS can be a powerful tool for building the customer relationship. Targeted messages, exclusive deals, and helpful reminders via smartphone can all help improve customer satisfaction and create loyal fans.
  • Multi-Unit Franchisee
  • 12,582    23
Unique New Study Analyzes More Than 740 Million Restaurant-related Social Media Posts To Determine What Restaurants Are Doing Right, Wrong, and Which Are The Most Beloved.
  • Multi-Unit Franchisee
  • 6,797    23
The October 1, 2015 deadline for EMV-capable POS readers has come and gone. And much like Y2K 16 years ago, the world did not end and most POS systems are still working just fine.
  • By Tom Epstein
  • 6,711    5
So, you just found out your POS system needs a software and hardware upgrade to support EMV ("smart chip") technology and you missed the October 1st implementation date.
  • By Tom Epstein
  • 5,966    1
It's October 1, 2015 and a line of hackers is standing outside your store waiting for you to turn on your computer system. Why? So they can steal your customers' credit card data and sell it to the highest bidder, of course.
  • By Tom Epstein
  • 4,903    0
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A strong social media presence will help build your brand recognition, brand loyalty, customer traffic, and purchases. Here's what you need to know about the tools.
  • By Zach Wilson
  • 5,694    0
As you go about your day-to-day routine, you may have noticed some new ways to pay; and if you received a new debit or credit card recently, you also may have noticed the new chip embedded in it.
  • By Tom Epstein
  • 7,099    10
Comprehensive online video-based seminars created exclusively for multi-unit franchisee operators who want to learn from America's top multi-unit franchisees.
  • Multi-Unit Franchisee
  • 6,223    9
While very skilled at installing systems, point-of-sale (POS) vendors often don't understand security basics and likely won't make your security their main priority.
  • By Brand Barney
  • 7,780    26
Cyber attacks are on the increase. Here's what small- to medium-sized franchisees can do to be more secure in the future.
  • By Darren Guccione
  • 8,302    51
Hopefully, you've heard that the Payment Card Industry Data Security Standard (PCI DSS) has changed... again.
  • By Giles Witherspoon-Boyd
  • 7,538    0
Tips for reaching customers with online and social media tools and understanding how to maximize these online resources to reach your customers quickly and effectively.
  • By Eric Groves
  • 5,571    0
Local businesses are stronger together than alone. Your competitive advantage is derived from the local and industry knowledge you possess along with the market power (resources that enable you to attract and retain customers) built.
  • By Eric Groves
  • 3,675    0
Phishing may be old news, but it still works. Ongoing education about phishing scams is essential for anyone who uses your system. It doesn't matter if you have the most secure security system in the world.
  • By David Ellis
  • 4,528    0
It seems nothing changes faster than the big social media platforms - Facebook, Twitter, and Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules!
  • Multi-Unit Franchisee
  • 5,373    0
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More and more Millennials are leveraging their social media platforms and the Internet for nearly everything.
  • Multi-Unit Franchisee
  • 5,863    0
This 2014 first-ever Multi-Unit Franchising Conference Video collection includes 11 key featured sessions and over 12 hours of video.
  • Multi-Unit Franchisee
  • 3,473    0
We hear hacking horror stories every day. Businesses around the world call us in a panic, needing to decipher what went wrong with their security.
  • By David Ellis
  • 6,396    0
Do you know there's an easy way to identify and predict how cybercriminals might get into your organization? Fortunately for already-busy franchisees, the process isn't as complicated as you may think.
  • By Luke Engelhardt
  • 3,313    0
Hello? Is anybody there? One of the biggest problems sales people face with social media and technology is the lack of real, meaningful contact and communication.
  • Multi-Unit Franchisee
  • 2,865    0
While many small and medium-sized businesses have been quick to embrace free postings on social media networks, one-fourth of those active on social networks expect to spend more money to advertise on sites like Facebook, LinkedIn, and Twitter in 2014...
  • Multi-Unit Franchisee
  • 3,799    0
A couple of months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients.
  • By Marsha Friedman
  • 2,783    0
Have your begun processing payments with a smartphone or tablet yet? Maybe they're seriously considering implementing a mobile processing strategy like many other businesses and micro-merchants.
  • By Jon Clark
  • 6,237    39
"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
  • By Nate DaPore
  • 4,585    62
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