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Technology

Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.

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MSA Worldwide
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This issue of Franchise Update explores how franchisors use technology to solve real problems, improve operations, and support franchisees
  • Kerry Pipes
  • 1,392 Reads
As tools and data multiply, uncertainty has become part of the operating environment
  • Paul Wilbur
  • 2,030 Reads 1 Shares
Franchise brands are drowning in dashboards and reports; the real advantage is in turning analytics into actions
  • Dennis Leskowski
  • 2,271 Reads 7 Shares
Annual report looked at how franchises are using chatbots and AI for lead scoring systems and personalized marketing campaigns
  • Franchise Update Media
  • 1,358 Reads 1 Shares
Latest technology removes friction from ordering process and helps restaurant franchises increase sales
  • Stephen Klein
  • 1,345 Reads 2 Shares
AI makes franchise disclosure data easier to access, but the competitive advantage is in interpreting information correctly
  • Paul Wilbur
  • 3,042 Reads 1 Shares
Proper utilization of AI can help smaller systems achieve greater efficiency and consistency as they scale
  • Scott Thomas
  • 2,003 Reads 8 Shares
A Better Business Bureau study found that 90% of consumers express dissatisfaction with the way businesses implement AI
  • M. Scott Morris
  • 1,720 Reads
Smalls Sliders CMO Michael Alberici focuses on traffic, frequency, mix, and profitability at every location
  • Kerry Pipes
  • 2,441 Reads 72 Shares
Franchisors are turning to data, technology, culture, and hiring discipline to keep service standards aligned across locations
  • M. Scott Morris
  • 1,908 Reads 1 Shares
Too often, franchise systems respond on their own terms, creating friction at the moment interest is highest
  • Dennis Leskowski
  • 1,785 Reads 4 Shares
MSA Worldwide
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MSA Worldwide
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Franchisees agree that long-term value from investment in the business with facility upgrades outweighs costs
  • Kevin Behan
  • 2,514 Reads 1 Shares
Greater access to data leads to the ability to make more informed decisions in real time
  • Kevin Behan
  • 2,365 Reads 2 Shares
Franchisors need to focus on relevance, authenticity, and intent to reach the right franchise prospects
  • Jack Monson
  • 2,065 Reads 3 Shares
Franchisors are turning data into better decisions, managing franchise ownership transitions, and building leadership and customer experience strategies that strengthen systems
  • Kerry Pipes
  • 2,012 Reads 1 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,223 Reads 6 Shares
Franchisors that translate analytics into clear guidance help franchisees improve performance, profitability, and systemwide growth
  • Helen Bond
  • 3,528 Reads 4 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
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Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,123 Reads 15 Shares
Franchisors can take a deliberate approach to AI integration while assessing its strengths, weaknesses, and fit for their operations
  • Austin Titus
  • 2,408 Reads 24 Shares
By mimicking phone features, franchisees can encourage belonging and reduce turnover
  • M. Scott Morris
  • 2,578 Reads 13 Shares
Woof Gang Bakery
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This generation of frontline workers is uniquely positioned to capitalize on AI's enormous potential
  • Matt Forbush
  • 2,810 Reads 4 Shares
According to Par Technology's "2026 QSR Operational Index Report," kiosks are the fastest-growing ordering channel
  • M. Scott Morris
  • 3,178 Reads 11 Shares
Restaurant owners take a data-driven approach to predict future growth and credit support of other as they scale their business
  • Kevin Behan
  • 3,411 Reads 4 Shares
Restaurant owners see more opportunities in off-premise dining and greater customer experience through developments in technology
  • Kevin Behan
  • 2,672 Reads 14 Shares
At MUFC 2026, more than 2,600 attendees focused on scaling, leadership, and the next wave of growth opportunities
  • Kerry Pipes
  • 2,841 Reads 7 Shares
Franchise executives weigh in on strategies to increase their closing rates on the leads they receive
  • Katherine LeBlanc
  • 2,956 Reads 9 Shares
Advances in technology can enhance the customer experience while also improving back-end operations
  • Kevin Behan
  • 3,457 Reads 2 Shares
Franchise brands are increasingly using digital platforms to reach customers and franchise prospects
  • Brenda Febbo
  • 3,584 Reads 22 Shares
When communicating with prospects, the power is in pairing automation with personalization
  • Dennis Leskowski
  • 2,379 Reads 4 Shares
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