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Technology

Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.

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MSA Worldwide
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Franchise brands are increasingly using digital platforms to reach customers and franchise prospects
  • Brenda Febbo
  • 3,704 Reads 22 Shares
When communicating with prospects, the power is in pairing automation with personalization
  • Dennis Leskowski
  • 2,466 Reads 4 Shares
Franchise executives shared what they are seeing in frandev and how technology is helping reach candidates
  • Kevin Behan
  • 2,929 Reads 12 Shares
How AI-driven ad platforms are reshaping national and local performance at scale
  • Steve Buors
  • 2,863 Reads 11 Shares
New annual report shows an increase in how franchise development teams are using artificial intelligence
  • Franchise Update Media
  • 3,387 Reads 12 Shares
Franchise showcases food, people, and culture through digital marketing and social media
  • Kevin Behan
  • 3,287 Reads 16 Shares
It's time to leave the AI parlor tricks behind and share your unified message to potential franchisees
  • Jack Monson
  • 3,208 Reads 17 Shares
At FLDC 2025, leaders shared how AI and generative optimization are transforming franchise lead generation
  • Kerry Pipes
  • 7,973 Reads 5 Shares
Franchisors who combine earned, owned, and AI-ready PR outperform those who rely on marketing alone
  • Heather Ripley
  • 2,593 Reads 2 Shares
The technology and coding centers will be in the Illinois communities of O'Fallon and Edwardsville
  • M. Scott Morris
  • 2,964 Reads 5 Shares
AI platforms can assist marketing teams by streamlining production and increasing overall efficiency
  • Jodi Boyce
  • 4,587 Reads 4 Shares
Wienerschnitzel
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The Q4 edition of Franchise Update shines a spotlight on franchise development
  • Kerry Pipes
  • 2,863 Reads 1 Shares
Franchise tech isn't about building for a brand or a store; it's about building for both
  • Dennis Leskowski
  • 4,083 Reads 1 Shares
PJ's Coffee boosts franchisee lead quality with data-driven ads, CRM tracking, and continuous strategy refinement
  • Franchise Update Media
  • 3,153 Reads 3 Shares
At Wetzel's Pretzels, tech powers smarter targeting, tracking & virtual touchpoints to boost franchisee lead quality
  • Franchise Update Media
  • 3,128 Reads 1 Shares
Tech + strategy fuel Big Biscuit's franchise growth: smarter targeting, qualified leads, & strong brand connections
  • Franchise Update Media
  • 3,095 Reads 1 Shares
Launch Entertainment boosts franchisee lead quality with tech-driven targeting, AI tools & a seamless CRM process
  • Franchise Update Media
  • 2,805 Reads 1 Shares
Many franchise brands say franchisees are not required to report on their local marketing spend
  • Jack Monson
  • 3,633 Reads 1 Shares
PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
  • Franchise Update Media
  • 3,488 Reads 1 Shares
Blending tech with a personal touch, Slim Chickens uses AI, data & digital tools to deepen guest connections
  • Franchise Update Media
  • 3,824 Reads 46 Shares
Technology should enhance human connection--at Spavia Day Spa, we blend innovation with personal care to elevate every guest experience
  • Franchise Update Media
  • 3,706 Reads 10 Shares
MSA Worldwide
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MSA Worldwide
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AI succeeds when focused on critical challenges, fits into existing operations, and measured by real outcomes
  • Gary Liskovich
  • 4,491 Reads 36 Shares
The 2025 Annual Franchise Marketing Report (AFMR) reveals brands are doubling down on innovation
  • Helen Bond
  • 8,231 Reads 2 Shares
See the latest digital marketing strategies to help attract and support multi-unit franchisees
  • Steve Buors
  • 4,238 Reads 7 Shares
The future of CX? Collaborative, data-driven, human-centered. FCXC 2025 panelists urged: Tech must delight, not just serve.
  • Kevin Behan
  • 3,376 Reads 2 Shares
Franchise leaders at FCXC 2025 stressed a balance: use tech smartly, but never lose the human connection that builds trust
  • Kerry Pipes
  • 3,634 Reads 4 Shares
Reports detail discussions from the 2025 Franchise Customer Experience Conference
  • Kerry Pipes
  • 4,298 Reads 12 Shares
At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
  • Kerry Pipes
  • 4,438 Reads 2 Shares
Franchises must have the latest technology and AI platforms to set franchisees up for success
  • Jeff Salter
  • 3,513 Reads 8 Shares
Wonderly exec discusses how the brand attracts and supports franchisees with data and technology
  • Franchise Update Media
  • 3,432 Reads 4 Shares
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