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Technology

Technology is a critical part of any business today, and franchising is no exception. From back office management to digital and online marketing to POS systems, menu boards, and employee scheduling, technology is involved in all aspects of modern business. Many franchise brands are technology-based, from computer repair to cybersecurity to delivery businesses. Learn how today’s top franchisors, working with leading solution providers, are using technology to build their brands.

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Advances in technology can enhance the customer experience while also improving back-end operations
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Franchise brands are increasingly using digital platforms to reach customers and franchise prospects
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When communicating with prospects, the power is in pairing automation with personalization
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Franchise executives shared what they are seeing in frandev and how technology is helping reach candidates
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How AI-driven ad platforms are reshaping national and local performance at scale
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New annual report shows an increase in how franchise development teams are using artificial intelligence
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Franchise showcases food, people, and culture through digital marketing and social media
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It's time to leave the AI parlor tricks behind and share your unified message to potential franchisees
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At FLDC 2025, leaders shared how AI and generative optimization are transforming franchise lead generation
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Franchisors who combine earned, owned, and AI-ready PR outperform those who rely on marketing alone
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The technology and coding centers will be in the Illinois communities of O'Fallon and Edwardsville
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Tropical Smoothie Cafe
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AI platforms can assist marketing teams by streamlining production and increasing overall efficiency
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The Q4 edition of Franchise Update shines a spotlight on franchise development
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Franchise tech isn't about building for a brand or a store; it's about building for both
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PJ's Coffee boosts franchisee lead quality with data-driven ads, CRM tracking, and continuous strategy refinement
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At Wetzel's Pretzels, tech powers smarter targeting, tracking & virtual touchpoints to boost franchisee lead quality
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Tech + strategy fuel Big Biscuit's franchise growth: smarter targeting, qualified leads, & strong brand connections
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Launch Entertainment boosts franchisee lead quality with tech-driven targeting, AI tools & a seamless CRM process
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Many franchise brands say franchisees are not required to report on their local marketing spend
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PJ's coffee blends tech + personal touch to boost loyalty, elevate flavors, and celebrate New Orleans charm
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Blending tech with a personal touch, Slim Chickens uses AI, data & digital tools to deepen guest connections
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Camp Bow Wow
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Technology should enhance human connection--at Spavia Day Spa, we blend innovation with personal care to elevate every guest experience
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AI succeeds when focused on critical challenges, fits into existing operations, and measured by real outcomes
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The 2025 Annual Franchise Marketing Report (AFMR) reveals brands are doubling down on innovation
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See the latest digital marketing strategies to help attract and support multi-unit franchisees
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The future of CX? Collaborative, data-driven, human-centered. FCXC 2025 panelists urged: Tech must delight, not just serve.
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Franchise leaders at FCXC 2025 stressed a balance: use tech smartly, but never lose the human connection that builds trust
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Reports detail discussions from the 2025 Franchise Customer Experience Conference
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At FCXC, franchise leaders shared their extensive expertise and gained valuable insights
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Franchises must have the latest technology and AI platforms to set franchisees up for success
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