October 05, 2007 // Franchising.com // Wienerschnitzel is turning up the heat on its menu! On September 30, the world's largest hot dog chain will rollout the Chipotle Ranch Pupsters, a pair of spicy mini sandwiches made with Wienerschnitzel's Original Hot Dog on a King's Hawaiian Sweet Roll and topped with Tabasco brand Chipotle Pepper Sauce, onion straws, Ranch dressing and pickle chips.
"The Chipotle Ranch Pupsters are another great example of how Wienerschnitzel continually pushes the boundaries of taste." said Tom Amberger, vice president of marketing at Wienerschnitzel. "Whether by itself or paired with one of our signature products, this tasty new snack delivers a great combination of flavor and value to our customers."
The Chipotle Ranch Pupsters, which tested successfully for three months in Southern California before its launch nationwide, will be available at all Wienerschnitzel locations for a recommended price of $1.89. The new product promotion will be supported with television and radio spots, as well as direct mail and in-store point-of-purchase materials.
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