August 05, 2008 // Franchising.com // CARROLLTON, TX - From regulars to first-time visitors, people go to casinos in search of entertainment and fun. Are the odds in your favor that the signs in your casino or gaming facility promote such an atmosphere? Now more than ever before, consumers are searching for different types of entertainment, and casinos and gaming facilities have a prime opportunity to "cash in" on drawing in new patrons based on the types of signs and graphics that greet them..
"New technology allows casino signage to be fun and attractive without relying on the standard flashing lights and glitter," said Drue Townsend, senior VP of marketing for FASTSIGNS International, Inc. "Beyond the entertainment value, signs serve an additional purpose to help keep patrons safe and informed—but that doesn't mean they have to be dull."
First, the facility should greet and welcome guests before they even reach the entrance. Bright, attention-getting building signage that can be seen at a distance will ignite their excitement from the road and help guide them to the establishment.
Infuse your signage with vivid images and color. There are many creative ways to incorporate the unique personality of your facility into your signage. Instead of using the traditional sandwich board or easel to advertise live entertainment, try having life-size cut outs of a popular act made and placed in high traffic areas.
Continuous advances in technology make it possible for casino operators to take almost any surface, such as a wall, window or vehicle, and turn it into a vibrant, eye-catching graphic. Surprise guests as they travel between levels by placing graphics within elevators on the interior walls, floors or even the doors. .
Gaming facilities' signs also play an signs also play an important role in keeping operators in compliance with specific guidelines, such as those set forth by the Americans with Disabilities Act (ADA) and the American Gaming Association's (AGA) Code of Conduct for Responsible Gaming. For example, AGA members are expected to display responsible gaming awareness signage, bearing a toll-free help-line number that is easy to view and located throughout the facility.
Signs and graphics are vital in the successful function of a casino or type of gaming facility. Whether in need of a few refreshing updates or looking to conduct an entire signage makeover, seek advice from an experienced sign and graphics professional on the best choices for your venue. Make sure the effectiveness of your signs isn't left to chance.
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including high resolution exhibit and display graphics, wide format banners and POP, site signs, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.
Signage has never been more important. Right now, businesses are looking for new and better ways to compete.