Denny's Introduces New Allnighter Rockstar Menu Items

Denny's
Published: October 28th, 2008

New Creations by Chart-Topping Musicians Featured at America's Original Late-Night Diner

Spartanburg, S.C.--(BUSINESS WIRE)--Denny's (NASDAQ:DENN) introduces a new line-up of late-night dishes created by top artists including Katy Perry, Taking Back Sunday, Boys Like Girls and Hoobastank. The new Rockstar menu presented by Dr Pepper, is featured only after 10 p.m., along with alternative rock played throughout the restaurant and servers sporting T-shirts and jeans.

"Denny's has been a late-night destination for musicians for over 50 years," says Mark Chmiel, chief marketing and innovation officer for Denny's. "We're continuing to own the night in keeping with our rock 'n roll heritage. These items were created by the bands in our kitchens, and we look forward to sharing them with guests and fans."

America's original late-night diner introduces four new distinctive menu items created by the rock stars, along with Chef Andrew Dismore, Denny's Director of Culinary Innovation.

The new Rockstar menu selection includes:

• The Hot N Cold Cherry Chocolate Cappuccino -- A tasty, multi-layered concoction inspired by Katy Perry's new hit single, "Hot n' Cold." The pick-me-up drink includes cherries, vanilla ice cream, hot fudge, French vanilla cappuccino and whipped cream with a cherry on top.
• Taking Back Sunday's Melty Grilled Chicken and Sausage Quesadilla -- The New York rockers Taking Back Sunday have cooked up a quesadilla that will fill any late night craving. The dish is a large flour tortilla, stuffed with chicken breast, sausage, American cheese, fire-roasted peppers and onions, fresh pico de gallo and served with a cilantro-lime ranch sauce.
• The Great Eggsteak -- Boys Like Girls introduce a hot roast beef sandwich with peppers and onions, pepper jack cheese, scrambled egg and spicy mayonnaise on sourdough bread. Served with hash browns.
• The Hooburrito -- Hoobastank serves up a burrito with crispy chicken strips, pepper jack cheese, cheese sauce, fried onion crispers and a hint of barbecue sauce. Served with tortilla chips, and a side of cheese sauce and ranch.

In describing The Hot N Cold Cherry Chocolate Cappuccino she created, artist Katy Perry says, "It's hot, it's cold, it's a love affair for your taste buds."

The launch of the new items is supported by promotions, contests and band news available at www.dennysallnighter.com. The site also offers future rock stars the chance to connect with their fan base and receive promotional support and free meals on the road through the Denny's Adopt-A-Band program.

The new additions to the Rockstar menu complement the Allnighter menu introduced earlier this year. The Allnighter menu features shareable favorites such as Potachos--kettle chips topped with sausage, bacon and shredded cheese, and the Smokin' Q Four Pack, tangy mini-burgers served with a double order of onion rings. The Allnighter Rockstar menu is available between 10 p.m. and 5 a.m. nightly.

About Denny's

For more than 50 years, Denny's has been serving everybody's favorite Real Breakfast all day every day. Home of the famous Grand Slam(R) breakfast, Denny's provides Real Breakfasts more often in more ways than anyone else. For more information or to locate one of our 1,500 Denny's restaurants please visit www.dennys.com.

SOURCE: Denny's