Denny's Franchise Opportunity

New & Emerging Markets Incentive Program

Our New & Emerging Markets program offers incentives for opening multiple restaurants in the U.S., and we have recently secured a lending source to benefit both new and existing franchisees. We are focused on helping our franchise system grow by providing aggressive, long-term franchise development assistance. To this end, we are offering up to $1 Million in incentives for exceptional, new franchisees that open five or more Denny's in New & Emerging Markets within the U.S. This program is only available for a limited time.

America's Diner is Always Open®

True to the tradition of great American diners, Denny's is open every hour of every day and folks are welcome here whenever the whim hits them. Denny's is always there for our customers. Our light is always on and our door is always open, welcoming the people we care about to come inside and enjoy classic, American comfort food at fair prices that won't break the bank. "America's Diner is Always Open," is a declaration that assumes Denny's rightful place as America's diner. A place where real people can come as they are, and sit down, take it easy and have unrestrained conversations over hearty food.

An American Icon

Harold Butler founded Denny's in Southern California back in 1953 with a commitment to offer the best service, food, beverages and value. Denny's began franchising in 1963 and grew from coast to coast along with the emerging highway system. Today, Denny's is a true icon, with brand awareness of over 97%. Having grown to include almost 1,700 restaurants and system-wide sales of over $2.4 billion, Denny's is one of the largest and most recognized full-service family restaurant chains in the United States.

Operational Excellence

The Denny's operating system is designed to deliver an American diner experience around the clock. Home of the famous Grand Slam® breakfasts, Denny's serves a variety of flavorful food and beverage choices that are both tasty and affordable. We are committed to our position as the go-to restaurant for America's best breakfast, and continuously pursue innovation to enhance our quality menu and service platform.With years of experience, we know what it takes to operate a 24/7 full service restaurant. We continually seek out new and innovative ways to make our operations more efficient and help our franchisees operate more effectively. Our industry-leading supply chain delivers high-quality food for optimal costs. We also recently implemented a program designed to improve table turn in high-revenue day parts by using technology and operational systems.

Innovative Marketing

We are focused on using innovative marketing strategies to position Denny's as America's first choice for breakfast all day, every day.