Edible Arrangements(R) Sweetens Summer with a Limited-Time Gourmet Fruit Giveaway

Edible®
Published: July 2nd, 2009

WALLINGFORD, Conn., July 1 // PRNewswire // -- Looking for a way to sweeten the deal this summer? Edible Arrangements, the pioneer and leader in hand-sculpted, fresh-fruit displays, is showing consumers its appreciation with the company's first-ever, nationwide gourmet chocolate-dipped fruit giveaway. Beginning July 6 through July 11, Edible Arrangements stores will treat customers to a complimentary box of six hand-dipped, gourmet chocolate-covered strawberries (a $15 dollar value) with every $50 dollar purchase made or picked up in stores.

"Summer is here and we want to show everyone just how refreshing and sweet Edible Arrangements' products can be," said Steve Thomas, Vice President of Marketing for Edible Arrangements. "Edible Arrangements' chocolate-covered strawberry giveaway is our way of saying 'thank you' and treating our consumers to something special this summer."

Edible Arrangements fresh fruit arrangements start at the same price as most floral assortments and feature a variety of fresh fruits including pineapple, cantaloupe, honeydew, grapes, pears, watermelon, mango, kiwi and strawberries. Each Edible Arrangements product is made-to-order to assure freshness; no preservatives or sweeteners are ever used on the fruit. The artistically designed fruit bouquets are arranged in a reusable designer container and delivered fresh nationwide or available for pick-up at one of more than 800 Edible Arrangements locations nationwide.

SUMMER PICNICS, FAMILY REUNIONS AND SEASONAL GET TOGETHERS

Entertainers can save time and extend dollars by letting bouquets of fruit from Edible Arrangements serve as a delicious seasonal treat as well as the centerpiece at any summer event. A few of this season's featured arrangements include:

• Watermelon Festival(R) (Available through September 30) - Summer party spreads will never be the same now that the Watermelon Festival is on the scene. A sweet summer centerpiece filled with refreshing watermelon wedges, pineapple daisies, honeydew, cantaloupe, strawberries and grapes. This arrangement is ideal for summer picnics, backyard barbeques or any summer get-together ($75 - $105).
• Fruit Truffles Bouquet(TM) - Delicious Fruit Truffles are a sweet surprise to any summer soiree. Made with bite-sized Granny Smith Apple and Anjou Pear bites, each Fruit Truffle is dipped in gourmet chocolate and rolled in delectable toppings including coconut, crushed almonds and cinnamon. ($59 - $85).
• Kids & Kids at Heart Collection by Edible Arrangements(TM) - The specially designed kids' arrangements are an extraordinary collection of fresh fruit arrangements displayed in customized keepsake containers depicting some of the most popular and beloved children's characters of all time. The Kids & Kids at Heart Collection by Edible Arrangements is a fun, healthy way to make every day and any occasion special for children and the child in all of us, from themed-birthday parties to summer celebrations or simply as an acknowledgment of a job well done ($59).

About Edible Arrangements

Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed fresh fruit arrangements that are a practical and healthy gift perfect for every gift-giving occasion. Founded in 1999 in East Haven, Conn. by Tariq Farid, Edible Arrangements earned the 27th spot on Entrepreneur Magazine's 2008 Hot 100 list of Fastest-Growing Businesses in America. With more than 870 operating locations worldwide, Edible Arrangements is rapidly expanding franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai and throughout the United Arab Emirates.

SOURCE Edible Arrangements International, Inc.