April 19, 2012 // Franchising.com // Manasquan, NJ - Jersey Mike’s Subs aficionados throughout the country made a substantial difference in children’s lives this March during the popular sub chain’s second annual “Month of Giving” by helping to raise nearly $858,000 for 74 different charities nationwide. The recipients ranged from children’s hospital foundations to youth and family services organizations.
Throughout the month of March, customers contributed to local charities at area Jersey Mike’s locations. The campaign culminated on March 28 with “Make a Difference Day.” On that day, depending on their market, customers had different participation choices: either receiving a free sub for a minimum $2 contribution or 50 percent of all proceeds of the day were contributed to the charity. The hope was that people would be inspired to give even more than the price of their sub – and, based on the success of the campaign, many did.
“Once again, the generosity of our customers and franchise team members is cause for celebration -- thanks to their efforts, we raised over 40 percent more than last year’s Month of Giving program,” said Peter Cancro, founder and CEO of Jersey Mike's Franchise Systems. “We are so pleased to be able to support these often under-funded organizations which are improving the lives of our nation’s children.”
Last year’s “Month of Giving” raised $600,000 for 66 local charities. In 2011 overall, Jersey Mike’s locations raised more than $2 million for worthy local charities and distributed more than 200,000 free sub sandwiches to help numerous causes.
Started at the Jersey Shore in 1956, Jersey Mike’s continued its steady growth in 2011 opening 69 new restaurants nationwide, a 15 percent increase overall.
Passionate Jersey Mike's fans crave their subs made Mike's Way™ with onions, lettuce, tomatoes and a signature blend of olive oil, red wine vinegar and spices. The company uses only private labeled meats and cheeses that are sliced fresh for each sub sandwich and piled high on in-store baked bread. Everything is quickly made to order for each customer, just the way the first subs were made at the original Jersey Mike's more than fifty years ago. The Jersey Mike’s experience always includes its trademark neighborly banter served up by a high-energy Jersey Mike’s team.
Jersey Mike’s, a sub sandwich franchise with more than 600 stores open and under development nationwide, has a long history of community involvement and support. Jersey Mike’s serves authentic East Coast-style subs on fresh baked bread – the same recipe it started with over 50 years ago. The company’s mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike’s can be found at www.jerseymikes.com.
Jersey Mike's, a sub sandwich franchise, believes that making a sub sandwich and making a difference can be one and the same.