April 24, 2012 // Franchising.com // ORLANDO, FL – Tony Roma’s celebrates 40 years of serving world famous steaks and ribs. In 1972, Tony Roma opened “Tony Roma’s” in North Miami, Florida. Initially known for a bar with great music and steak, eventually Tony discovered and perfected an amazing recipe for baby back ribs. Tony Roma’s soon became world famous and Tony’s legacy continues to live on in more than 170 locations worldwide.
Today, we commemorate, all year with activities across the globe. “We are excited to celebrate a long standing tradition, Tony Roma’s style, and to embark on another successful 40 years”, Ken Myres, President of Romacorp, Inc., commented.
The Ultimate Tony Roma’s House Party, April 24th thru July 3rd – Enter to win an all-expense paid ultimate party for 30 people brought to one Grand Prize Winner, in their hometown, hosted by Tony Roma’s Executive Chef and staff. Entries will be accepted on tonyromas.com, by texting “Sweeps” to 74700 or by mailing an entry. See official rules for details. At participating domestic locations only.
Retro Week 40th Anniversary, September 9th thru the 15th for the roll back of the year. Each day of the week will feature a Tony Roma’s Signature item with the price rolled back in honor of the system’s 40th Anniversary. At participating locations and prices may vary by location.
The Ultimate Tony Roma’s House Party, April 24th thru July 3rd – Enter to win an all-expense paid ultimate party for 30 people brought to one Grand Prize Winner, in their hometown, hosted by Tony Roma’s Executive Chef and staff. Entries will be accepted on tonyromas.com, by texting “Sweeps” to 74700 or by mailing an entry. See official rules for details. At participating domestic locations only.
Retro Week 40th Anniversary, September 9th thru the 15th for the roll back of the year. Each day of the week will feature a Tony Roma’s Signature item with the price rolled back in honor of the system’s 40th Anniversary. At participating locations and prices may vary by location.
Every Campaign during the 2012 year will feature new, limited time items that will feature new toppings, sauces and desserts that represent our partners across the globe.
The upcoming Anniversary campaign will begin May 9th thru June 26th, 2012, at participating locations and will include the following limited time offers:
Check-out the Tony Roma’s new Tony’s Fish Market commercials at http://youtube.com/tonyromas.
Tony Roma's Baby Back Ribs are the star of the party, lathered with a special BBQ sauce infused with tequila, created by Tony Roma's Chef Bob Gallagher just for this special occasion.