Spring Has Officially Hatched At Baskin-Robbins With Introduction Of New Ice Cream Chick Cake

Baskin-Robbins
Published: March 20th, 2013

Baskin-Robbins Partners with the Tip Junkie Blog to Make its Chick Cake the Center of Attention this Season

CANTON, Mass. - March 20, 2013 // PRNewswire // - Spring has arrived at Baskin-Robbins as the world's largest chain of ice cream specialty shops today announced the newest addition to its innovative selection of ice cream cakes – the Chick Cake. Bright and cheery on the outside, delicious on the inside with a customizable combination of Baskin-Robbins ice cream and cake, the Chick Cake is sure to be the centerpiece of any table this season. Also available this spring is the Chick Individual Treat, which is the perfect single serving partner to accompany Baskin-Robbins' new Chick Cake.

"At Baskin-Robbins, we're always looking for delicious and festive ways to celebrate different seasons throughout the year with our guests," said Stan Frankenthaler , Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin' Brands. "This spring, we wanted to create a memorable cake that really brought the season to life with bright colors and a whimsical design. The Chick Cake will not only delight ice cream lovers, but will also effortlessly serve as an impressive centerpiece that will brighten any table."

To help celebrate spring, Baskin-Robbins has partnered with popular craft blogger, Laurie Turk of TipJunkie.com, to share fun and helpful tips for creating the perfect tablescape featuring the Chick Cake this season.

"I love entertaining and I'm always looking for new ways to surprise my guests with creative and thoughtful touches for a party setting," said Turk. "The Baskin-Robbins Chick Cake is so adorable, it's a centerpiece on its own, and lends itself well to decorative complements that taken together create a fun tablescape that really celebrates the season of spring."
Here are Laurie's tips for a "do-it-yourself" tablescape for the Baskin-Robbins Chick Cake:

• Start at the bottom. Decorate from the bottom upward - table cloth, place mat, plate, etc. It's important to have a solid foundation from which to build off. Consider using wrapping paper instead of a plastic table cloth. You still have the benefit of a clean and more sophisticated look, with all of the fun patterns and colors to choose from.
• Add comfort. Objects that grow naturally bring warmth and a comforting feeling to your guests, so be sure to add plants and flowers to your table. This also applies to fabrics and ribbon (such as those made from cotton).
• Layer. Create an eye-catching table by adding dimension and layers to your decor. Instead of putting the napkin on the side of the plate, place it on top with a ribbon for a pop of color. Resist the urge to place things in rows and try putting them on top of each other instead.
• Mix patterns. There are two different types of patterns: organic and geometric. Geometric patterns show straight lines, circles, triangles, rectangles and polygons. Organic patterns are shapes we find in nature like leaves, flowers or waves. The key to mixing patterns is to use one organic and one geometric pattern. Mixing two or more of the same type of pattern becomes messy and makes it hard for the eye to focus.
• Keep it simple. When planning any tablescape, stick with two or three colors. Many times adding a fourth color can quickly take decor from chic to cheap.

For more information about Baskin-Robbins' frozen treats and its Chick Cake, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13.3 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

Contact:

Justin Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com

SOURCE Baskin-Robbins