CANTON, Mass. - May 6, 2013 // PRNewswire // - Baskin-Robbins, the world's largest chain of ice cream specialty shops, is offering a special line-up of ice cream cakes to give thanks to Moms this Mother's Day. Available now at participating Baskin-Robbins' locations nationwide, these fanciful cakes celebrate a Mom's personal style in their own fun and unique ways. Each cake can be customized with Mom's favorite ice cream and cake flavor combination, and also a personalized message.
Cakes available for the May 12th holiday include:
"This Mother's Day, we wanted to help our guests show their Moms how much they're appreciated by offering a line-up of cakes that celebrate a Mom's personal style," said Stan Frankenthaler , Baskin-Robbins Executive Chef and Vice President of Product Innovation at Dunkin' Brands. "Our selection of Mother's Day ice cream cakes can be customized with Mom's favorite flavor combination and are a delicious way for the whole family to celebrate the holiday together."
Baskin-Robbins gift cards also make great gifts for Mother's Day. Gift cards can be purchased in any amount between $2 and $100 at participating shops or online at www.BaskinRobbins.com and never expire.
For more information about Baskin-Robbins and its wide variety of ice cream cakes available for Mother's Day and all of life's special occasions, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.
Justin Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com
SOURCE Baskin-Robbins
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