Einstein Bros.® Bagels Accelerates Non-Traditional Restaurant Growth With Thirty New Locations

LAKEWOOD, Colo. - (BUSINESS WIRE) - Nov. 5, 2013 - Einstein Bros.® Bagels, the nation's leading bagel retailer, is pleased to announce the addition of 30 new licensed locations across the country over the past nine months, accelerating the restaurant brand's successful growth through the non-traditional channel. Of the new Einstein Bros. restaurants, 22 are located on college campuses, in addition to locations at three airports, two medical centers, one hospital, one train station and one casino.

Atlanta Airport Terminal D-F 15 location

Einstein Bros. Bagels recently opened restaurant locations in the following markets:

"We are very pleased to add 30 new restaurants to our non-traditional portfolio and offer more guests our delicious fresh baked bagels, artisan roasted coffee and flavorful menu items in a convenient format for them to enjoy," said Shultz Hartgrove, vice president of licensed channel for Einstein Noah Restaurant Group. "These new locations would not be successful without the collaborative partnership and local expertise of our great licensees Aramark, Sodexo, Chartwells, Delaware North Companies Travel Hospitality Services and Landmark Healthcare, so we look forward to expanding our relationships with these and other qualified partners. We have found that our non-traditional restaurants at universities, airports, hospitals and other high traffic locations, serve as a great introduction to the brand and our great-tasting food for busy, on-the-go consumers. We are excited by the demand and opportunity to continue on our impressive, non-traditional growth path."

Einstein Bros. sterling reputation and extensive menu offerings at each restaurant location include its world famous variety of freshly baked bagels, from traditional, Super Grains, bagel thins, and more, plus a selection of healthful Smart Choices options, signature sandwiches, home-style soups, tempting sweets and artisan roasted Darn Good Coffee, lattes and other and specialty blended beverages.

Today, Einstein Bros. licenses more than 275 non-traditional restaurant locations, across college campuses, hospitals, hotels and airports in the United States. The company remains on track to grow its licensed unit count with the opening of approximately 40 non-traditional restaurant sites in 2013, putting its year-end target at more than 285 units.

Follow Einstein Bros on: Facebook: https://www.facebook.com/einsteinbros | Twitter: https://twitter.com/EinsteinBros

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick-casual segment of the restaurant industry that operates, franchises and licenses locations under the Einstein Bros.®, Noah's New York Bagels® and Manhattan Bagel® brands. The Company's retail system consists of over 840 restaurants in 41 states and the District of Columbia. It also operates a dough production facility. The Company's stock is traded on the NASDAQ under the symbol BAGL. Visit www. .com for additional information.

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Source: Einstein Noah Restaurant Group, Inc.

Media Contact:

ICR
Kristina Jorge
646-277-1234
kjorge@icrinc.com

About Einstein Bros. Bagels

Einstein Bros. Bagels is the largest fast-casual bagel brand, known for its freshly-baked bagels, made-to-order hot sandwiches, signature shmears and an array of bakery style menu items.

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