July 01, 2014 // Franchising.com // CANTON, Mass. – Baskin-Robbins, the world's largest chain of ice cream specialty shops, is kicking off National Ice Cream Month today with a free waffle cone offer and a variety of delicious frozen treats featuring OREO® cookies, America's Favorite Cookie®. Running all National Ice Cream Month and through the end of the year, guests can upgrade their double scoop of ice cream with a free freshly-baked waffle cone, which is also the perfect complement to the new July Flavor of the Month, OREO® 'N Cake Batter. The new Flavor of the Month features cake-flavored ice cream, OREO® cookie pieces and a chocolate cake batter ribbon.
For those looking to celebrate America's birthday this month, Baskin-Robbins is dressing up its classic Celebration Cake with patriotic red and blue ribbons and star sprinkles. Baskin-Robbins is also featuring an OREO® Cookie Cake which is drizzled in dark chocolate, adorned with a circle of OREO® cookies on top and edged with a fudge border. Both cakes are now available at participating Baskin-Robbins locations nationwide and can also be ordered through Baskin-Robbins' new online cake ordering website.
Additional OREO® cookie-themed frozen treats available at participating Baskin-Robbins shops this month include:
"National Ice Cream Month is one of our favorite times of the year and we're excited to celebrate with our guests by offering them delectable frozen treats and a free freshly-baked waffle cone upgrade with their double scoop," said Jeff Miller, Executive Chef and Vice President of Product Innovation for Dunkin' Brands. "Our flavorful lineup of OREO® cookie-inspired frozen treats also gives our guests an opportunity to enjoy one of the most iconic cookies in fun and creative ways all month long."
Available at participating Baskin-Robbins shops nationwide this month, OREO® 'N Cake Batter is available by the scoop - in a cup or cone - as well as in fresh-packed containers, so frozen treat lovers can bring the flavor home to enjoy with family and friends.
For more information about Baskin-Robbins' wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow the brand on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).
OREO and the OREO Wafer Design are registered trademarks of Mondel?z International group, used under license.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.
SOURCE Baskin-Robbins
Justin Drake
781-737-5200
justin.drake@dunkinbrands.com
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