DENVER - July 9, 2014 // PRNewswire // - TCBY™, the country's best yogurt, and the world famous Angry Birds™ brand, are thrilled to join forces to offer animated, summer-friendly flavors for kids across America.
In honor of longer days and academic reprieve, TCBY will offer an array of limited-time Angry Birds flavors and exciting prizes. Flavors include:
"For kids, summer is all about fun. This Angry Birds partnership is the perfect way for us to join in on the festivities," said Kelly Miano, Director of Marketing for Famous Brands International. "The bold yogurt and sorbet flavors bring popular Angry Bird characters to life and offer the perfect accent to warm weather and sun-filled days at the beach or pool."
The TCBY and Angry Birds summer fun continues with an interactive digital sweepstakes. Eager hopefuls are invited to visit the TCBY Facebook where they'll find an Angry Birds App to enter for a chance to win a grand prize trip to Angry Birds Space Encounter at the Kennedy Space Center. After entering, consumers will have the opportunity to spin a virtual "prize wheel" for a chance to instantly win hundreds of prizes, including Angry Birds plush toys, key chains, and TCBY gift cards.
Angry Birds stickers will also be handed out in TCBY stores with a special code that provides a bonus entry into the grand prize sweepstakes.
Founded in 1981, TCBY™ was the first, and remains the largest, frozen yogurt brand. TCBY™ has been on the forefront of innovation including being the first brand to market Greek Frozen Yogurt, Silk® Frozen Yogurt, a plant-based, dairy-free frozen yogurt and "Super Fro-Yo." TCBY™, which currently has over 500 franchise locations worldwide, is part of Famous Brands International and a sister company to Mrs. Fields™. To learn more, visit www.tcby.com, www.facebook.com/tcby or follow us @TCBY.
Rovio Entertainment Ltd, the creator of Angry Birds™, is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. Rovio's animated Angry Birds feature film is slated for July, 2016. www.rovio.com
SOURCE TCBY
Chelsea Hartnett
310-395-5050
chartnett@blazepr.com
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981.