TCBY Franchise Overview
TCBY is the first and largest frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 300-plus franchise locations system wide, offers an extensive product line, with most yogurt flavors low in fat, nonfat, or no sugar added. TCBY launched its new frozen yogurt classification called "Super FroYo," the healthiest frozen yogurt product available in the market. TCBY was also the first brand to market Greek Frozen Yogurt.
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. Its trendy new products propelled the company to the forefront of franchising, and was the first in a long line of ground-breaking menu items that anticipated consumer preferences and continually refreshed the TCBY concept. In 2000, Salt Lake City based Mrs. Fields Famous Brands acquired TCBY, adding it to their growing portfolio of franchise concepts. TCBY's well-established brand name, loyal customers and expanding trade base made the organization a perfect addition to the Mrs. Fields Famous Brands family. The company is led by CEO Stephen Russo, and their CFO Mark McBride.
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