Arby’s Unveils Leap Day Vegetarian Menu

Available on Feb. 29 only, Arby’s meatless menu is extensive and void of delicious, quality proteins

February 25, 2016 // Franchising.com // ATLANTA – Arby’s, the national sandwich brand devoted to Meatcraft™, has unveiled plans to extend an olive branch to vegetarians on Leap Day.  On Feb. 29 only, Arby’s will take a leap by offering the company’s first ever vegetarian menu, highlighted by Arby’s® signature sandwich lineup, minus the delicious meats that make them sandwiches. 

Carnivores need not worry – Arby’s regular protein-packed menu is available as usual, including the permanent return of the Loaded Italian Sandwich piled high with thinly-sliced ham, salami and pepperoni.

“At Arby’s, we’re proud of our meats, but we also understand that meat isn’t for everyone,” said Rob Lynch, Chief Marketing Officer and Brand President of Arby’s Restaurant Group, Inc. “So we’ve decided to give vegetarians a reason to visit Arby’s on Leap Day by offering a one-day menu designed specifically for them.  If it goes well, we’ll likely bring back the vegetarian menu on Feb. 29 each year.”

The Arby’s Leap Day vegetarian menu includes:

About Arby’s

Arby’s, founded in 1964, is the first nationally franchised sandwich restaurant brand, with more than 3,300 restaurants worldwide. The Arby’s brand purpose is “Inspiring Smiles Through Delicious Experiences™.” Arby’s® restaurants feature Fast Crafted™ service, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual.  Arby’s Restaurant Group, Inc. is the parent company of the franchisor of the Arby’s brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information.

With the current growth and momentum of the Brand, Arby’s is actively seeking new franchisees. To learn more about available markets and requirements, visit DiscoverArbys.com.

SOURCE Arby's

Media Contact:

Telleen Gegner
Edelman
404-460-1497
Telleen.Gegner@edelman.com

About Arby's

Arby's® restaurants feature Fast Crafted™ service, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual.

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