October 26, 2016 // Franchising.com // ATLANTA - For the more than 20 Million hunters across America, the arrival of fall means Meats Season is finally here. And no restaurant understands Meats Season better than Arby’s, which is why the Fast Crafted® sandwich brand will release a Venison Sandwich in popular hunting markets beginning in early November.
The Venison Sandwich at Arby’s features a thick-cut venison steak and crispy onions topped with a juniper berry sauce on a toasted specialty roll. The venison is marinated in garlic, salt and pepper and then cooked for three hours to juicy, tender perfection. The juniper berry sauce is a Cabernet steak sauce infused with juniper berries, giving the already unique sandwich another signature twist.
“Hunters hunt the meats, and we have the meats, so it makes sense for us to connect with them and offer a sandwich that they can’t get at any other restaurant chain,” said Rob Lynch, Chief Marketing Officer and Brand President of Arby’s Restaurant Group, Inc. “We’re a brand that’s not afraid to take risks and while the Venison sandwich is probably the biggest stretch for us yet, it’s incredibly delicious and we can’t wait to get it in the hands of our guests. You won’t leave a hunt empty-handed after stopping by Arby’s."
The Venison Sandwich will be offered at 17 Arby’s restaurants across America, each within heavy deer hunting areas in the states of Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee and Georgia. Restaurant locations and dates available are:
Available Oct. 31-Nov. 3
Available Nov. 4-6
Available Nov. 12-15
Available Nov. 25-28
In addition to the Venison Sandwich offering, Arby’s launched a national advertising campaign – It’s Meats Season™ – to celebrate the start of hunting season with hunters across the country. The ads can be viewed on the Arby’s YouTube Channel.
Arby’s, founded in 1964, is the first nationally franchised sandwich restaurant brand, with more than 3,300 restaurants worldwide. The Arby’s brand purpose is “Inspiring Smiles Through Delicious Experiences®.” Arby’s® restaurants feature Fast Crafted® service, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the parent company of the franchisor of the Arby’s brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information.
With the current growth and momentum of the Brand, Arby’s is actively seeking new franchisees. To learn more about available markets and requirements, visit ArbysFranchising.com.
SOURCE Arby's
Emily Lazaroff
Edelman
404-443-7357
Emily.lazaroff@edelman.com
Arby's® restaurants feature Fast Crafted™ service, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual.