January 16, 2019 // Franchising.com // MANASQUAN, N.J. - Jersey Mike’s Subs is teaming up with Team Liquid, the leading international esports team, as a partner and sponsor for the 2019 competitive season.
Team Liquid, which competes across 16 distinct esports, will partner with Jersey Mike’s to create co-branded content with all of their top tier teams, as well as create unique rewards for fans.
“The esports industry is growing exponentially, and reaches an important younger demographic for Jersey Mike’s,” said Rich Hope, Chief Marketing Officer, Jersey Mike’s Franchise Systems, Inc. “The passion and authenticity of the Team Liquid players and their fans match well with our brand.”
The esports fan profile ranges from age 13-40, with 75 percent of those millennials.
Program elements include:
“This is truly the best edition to our sub bench we’ve ever announced,” said Steve Arhancet, Co-CEO of Team Liquid. “We’re so excited to be part of this next step for Jersey Mike’s into esports, and can’t wait for a great 2019 season!”
Jersey Mike’s, a fast-casual sub sandwich franchise with more than 2,000 locations open and in development nationwide, believes that making a sub sandwich and making a difference can be one and the same. Jersey Mike’s offers A Sub Above®, serving authentic fresh sliced subs on freshly baked bread - the same recipe it started with in 1956 - and is passionate about giving back to its local communities. For more information, please visit www.jerseymikes.com or follow us on Facebook (www.facebook.com/jerseymikes) and Twitter (www.twitter.com/jerseymikes).
Team Liquid was founded in 2000 as a clan on the gaming platform Battle.net, and has now evolved into one of the leading international multigame esports teams with training centers in Utrecht, The Netherlands, Sao Paulo, Brazil and Los Angeles, California. Team Liquid has over 65 athletes competing across 16 distinct games, including all major esports titles, such as DOTA 2, League of Legends, CS:GO, Fortnite, PUBG and more. Led by Co-CEOs Steve Arhancet and Victor Goossens, Team Liquid is one of the most successful esports teams in the Western market in terms of competitive achievement and fan engagement across multiple sports.
Kyle Potvin
Splash Communications, LLC
O: (603) 893-1707
E: kpotvin@splashllc.com
SOURCE Jersey Mike’s
Jersey Mike's, a fast-casual sub sandwich franchise with over 3,000 locations, believes that making a sub sandwich and making a difference can be one and the same, serving fresh, authentic subs.