February 19, 2019 // Franchising.com // MANASQUAN, N.J. - Jersey Mike’s Subs is delivering a sub above through high school sports with the launch of a new sports awards program. The multi-year program recognizes basketball and football coaches, players and fans who go above and beyond during the season. In partnership with Huddle, the leader in high school event tickets and marketing, the program reaches nearly 3,000 high schools throughout the country.
Program elements include:
Naismith Awards. Jersey Mike’s is now the title sponsor of the Naismith High School Awards, administered by the Atlanta Tipoff Club, and official sub sandwich of the Naismith Awards. Named in honor of Dr. James Naismith, inventor of the game of basketball, these are the most prestigious national awards in high school basketball.
Gridiron Gang. Football coaches and players will have access to discounts and offers from Jersey Mike’s and includes a season-long award program.
“High school sports teach valuable life lessons about teamwork and leadership, and we are proud to support a high school sports program that positively impacts athletes, coaches and students,” said Rich Hope, Chief Marketing Officer, Jersey Mike’s Franchise Systems, Inc. “Jersey Mike’s Founder Peter Cancro bought his first sub shop at age 17 with the help of a former football coach, so sports have played an important role in our history.”
Joey Thacker, CEO, Huddle Inc., said, “We are excited to partner with Jersey Mike’s to engage with high school coaches, athletes and administrators to bring value throughout the school year. Jersey Mike’s new partnership with the prestigious Naismith High School Basketball Award further demonstrates their commitment to excellence within high school athletics and the local communities they serve.”
Jersey Mike’s, a fast-casual sub sandwich franchise with more than 2,000 locations open and under development nationwide, believes that making a sub sandwich and making a difference can be one and the same. Jersey Mike’s offers A Sub Above®, serving authentic fresh sliced subs on freshly baked bread – the same recipe it started with in 1956 – and is passionate about giving back to its local communities. For more information, please visit www.jerseymikes.com or follow us on Facebook (facebook.com/jerseymikes) and Twitter (twitter.com/jerseymikes).
Huddle is the leader in high school event tickets and marketing. The company has built a trusted reputation for driving local sales through innovative marketing products like Huddle Tickets. Huddle, based in Alpharetta, Georgia, builds programs rooted in serving a targeted audience and converting them into passionate brand advocates. Learn more at www.HuddleInc.com.
Founded during the 1956-57 season, the Atlanta Tipoff Club is committed to promoting the game of basketball and recognizing the outstanding accomplishments of those who make the game so exciting. The Atlanta Tipoff Club administers the Naismith Awards, the most prestigious national honors in all of college and high school basketball. Named in honor of Dr. James Naismith, inventor of the game of basketball, the family of Naismith Awards annually recognizes the most outstanding men’s and women’s college and high school basketball players and coaches. Other Naismith Awards are presented to the men’s and women’s college basketball defensive players of the year, as well as lifetime achievement awards to basketball officials and outstanding contributors to the game. UCLA’s Lew Alcindor received the first Citizen Naismith Trophy in 1969, while the late Anne Donovan (Old Dominion) was the inaugural women’s recipient in 1983. Corporate partners of the Naismith Awards include the Bona, Citizen Watch Company, Jersey Mike’s and Werner Ladder.
SOURCE Jersey Mike’s Subs
Jersey Mike's, a fast-casual sub sandwich franchise with over 3,000 locations, believes that making a sub sandwich and making a difference can be one and the same, serving fresh, authentic subs.