April 11, 2019 // Franchising.com // CHICAGO - With more than 50 Illinois locations, Orangetheory® Fitness announces today that they are the new official fitness partner of the Chicago Cubs, one of the most historic franchises in Major League Baseball. As part of the partnership, Orangetheory® Fitness will host the World’s Largest HIIT Workout at Wrigley Field, 1060 W. Addison St., Saturday, May 18, inviting thousands of participants to raise funds for the ALS Association and the chance to beat the World Record for World’s Largest HIIT Workout.
“We are thrilled to partner with the Chicago Cubs,” said Brad Ehrlich, Owner and Chief Executive Officer, Orangetheory® Fitness Illinois. “With now more than 50 Illinois locations, serving individuals from Wrigleyville to Springfield, we feel that our partnership will elevate the Orangetheory® FitnessIllinois experience for our more than 40,000 members across the state. We are excited to work hand in hand with the Cubs to create engaging, experiential fitness events for Cubs fans everywhere and meet our goal to raise more than $500,000 for ALS.”
Exciting activations and events for Orangetheory® Fitness and the Chicago Cubs will include:
Orangetheory® Fitness is a one-of-a-kind, group personal training workout that uses intervals of cardiovascular and strength training. Their heart-rate-monitored training is designed to maintain a target zone (known as the "orange zone"), no matter what the fitness level of the individual, they will be stimulating metabolism and increasing energy. The workout is half endurance and half strength and power training. Everyone in class wears a state-of-the-art heart rate monitor with their individual heart rates displayed in real-time on large monitors positioned throughout the studio. Maintaining the target zone makes sure that each person maximizes the efficiency of their workout to boost cardiovascular benefit and burn fat, both during and up to 36 hours after the workout.
For more information, follow Orangetheory® Fitness on Instagram at @OrangetheoryIL or visit https://www.orangetheoryfitness.com/.
The Chicago Cubs franchise, a charter member of Major League Baseball's National League since 1876, has won the National League pennant 17 times and was the first team to win back-to-back World Series titles in the 1907 and 1908 seasons. In 2016, the Chicago Cubs made history again when the team won its first World Series in 108 years, ending the longest championship drought in North American sports. Known for its ivy-covered outfield walls, hand-operated scoreboard and famous Marquee, iconic Wrigley Field has been the home of the Chicago Cubs since 1916 and is the second oldest ballpark in Major League Baseball. In 2009, the Ricketts family assumed ownership of the Chicago Cubs and established three main goals for the organization: Win the World Series, Preserve and Improve Wrigley Field, and Be a Good Neighbor. For more information, visit www.cubs.com.
SOURCE Orangetheory® Fitness
Orangetheory® Fitness is a group personal training workout broken into intervals of cardiovascular and strength training.