March 23, 2020 // Franchising.com // MINNEAPOLIS - Self Esteem Brands, the parent company of Anytime Fitness, The Bar Method, Waxing The City, and Basecamp Fitness today announced three new content series across its portfolio of brands, which are available online to everyone who wants to access them.
"We know that Americans and people around the world depend on our brands to keep them healthy" said Chuck Runyon, Co-Founder and CEO, Self Esteem Brands. "We believe now is the time to respond to the needs of people around the globe who are self-isolating as a result of the spread of COVID-19. Each of our fitness brands has developed a new series of FREE online coaching, training and content that will allow people stay home and still access the workouts as well as fitness, nutrition and wellness advice that they crave."
"The digital offerings that we are announcing today have been a part of the evolution of our business that had to be accelerated due to the current global pandemic," commented Dave Mortensen, President and Co-Founder, Self Esteem Brands. "Our franchisees are independent, small business owners who care deeply about their communities. Coaching members virtually and this content series are ways for our franchisees to keep supporting their friends and neighbors."
"Creating this content was a direct response to consumer need", said Amy Halford, CMO Self Esteem Brands. "Our members and clients rely on fitness to help keep them strong and healthy. We know the benefits of a regular fitness regimen on both your physical and mental health. Our brands and our franchisees are dedicated to supporting peoples' health and wellbeing both inside and outside our clubs and studios."
New virtual content offerings have already begun online, free-of-charge and include:
Anytime Fitness
Coach, Care, Connect - series of content that includes quick and easy-to-access workouts, training, coaching, and health and wellness advice from health coaches
Basecamp Fitness
Burn 'til You Return – a series of high intensity Basecamp workouts that you can enjoy at home and on-the-go
The Bar Method
Temporarily Closed, Virtually Open, Always A Community – a taste of our signature technique from our expertly trained instructors meant to deliver a challenging yet graceful workout that will build long, lean, sculpted muscles and a feeling of personal strength, confidence and poise.
For more information on Self Esteem Brands please visit https://www.sebrands.com/.
Improving the self-esteem of the world. That's the lofty goal of Self Esteem Brands, the parent company of Anytime Fitness, the world's largest fitness franchise; The Bar Method, an industry leader in barre-based fitness; Basecamp Fitness, a leading high-intensity interval training concept poised for rapid expansion; and Waxing the City, an award-winning waxing and personal care franchise. Self Esteem Brands seeks to enrich the lives of all of those who interact with our companies in more than 35 countries worldwide. That includes our consumers, vendors, employees, franchisees and the surrounding communities, where more than 4,500 of our independently owned and operated franchises are located. Additionally, Self Esteem Brands is actively seeking other innovative business concepts to partner with and franchise.
SOURCE Self Esteem Brands
Anytime Fitness makes wellness approachable for millions of members and gives franchisees the opportunity to be a part of a worldwide family of wellness brands--all while building a rewarding business for themselves and their communities.