March 01, 2021 // Franchising.com // ATLANTA - Tropical Smoothie Cafe recently celebrated top performers during its annual franchisee awards ceremony.
The virtual celebration recognized the brand's leading franchisees and their respective crew members who delivered extraordinary performance with recording-breaking results in 2020. Among those recognized were Mike Philip and Rafik Fouad, who were named the Tropical Smoothie Cafe Multi-Unit and Single-Unit Franchisees of the Year, respectively, for their exceptional results and commitment to supporting the Tropical Smoothie Cafe brand.
Tropical Smoothie Cafe celebrated more than 250 franchisees and their cafes during the awards ceremony. Along with recognizing successes across sales, operations, marketing and technology, the company also introduced five new awards honoring the franchisees who best represent the system's core values and vision.
"We were thrilled to recognize the incredible, dedicated franchisees who are the faces of the Tropical Smoothie Cafe brand. The success we saw in 2020, including more $1million AUV cafes than ever before, was nothing short of amazing given all the challenges we faced," said Charles Watson, CEO of Tropical Smoothie Cafe, LLC. "I am humbled to see the excitement of franchisees across the country as we celebrate and congratulate one another on our record-breaking year. Tropical Smoothie Cafe and its culture are stronger than ever because of the perseverance and passion that our franchise community has for this brand."
The additional 2020 award categories and recipients are as follows:
SOURCE Tropical Smoothie Cafe
Tropical Smoothie Cafe is a healthier, quick-casual restaurant brand with 1,175+ locations in 44 states. One of its key differentiators is what the brand offers on the menu—a product mix of 60% smoothies and 40% food.