December 22, 2021 // Franchising.com // DALLAS - Genghis Grill (Genghis), a build-your-own stir-fry concept, announced the launch of a military veteran franchising initiative.
Through a partnership with VetFran, a strategic initiative of the International Franchise Association, Genghis aims to pay homage to military veterans for their service, while also providing an opportunity for veterans to advance their personal and professional goals. The Genghis Grill franchise model is equipped with proven systems and processes, ongoing support and clear streams of communication; these traits often appeal to those with a military background given their training and leadership experience.
“We already have multiple veterans involved within our concept on all levels of operation, from restaurant employees to managers and even on our executive team,” said Gregg Majewski, Chief Executive Officer of Genghis Grill.
Launched 23 years ago in Dallas, Texas, Genghis offers fans broad appeal and caters to various flavor preferences and lifestyles by offering keto, gluten-free, low-carb, vegan and vegetarian options. In 2018, Genghis put a focus on brand reimaging, heightened customer service, improved food quality and even more operational excellence as a way to continue to refine the customer experience. Today, the brand has over 50 locations open across the country, serving 3.2 million customers annually, of which 250,000 are Genghis Reward members.
SOURCE Genghis Grill
Founded in 1998, Genghis Grill is a build-your-own stir-fry chain, renowned for its fresh, hot and healthy food, and its interactive dining experience.