Genghis Grill Franchise Opportunity
|Total Investment:||$350,000 - $975,000|
|Royalty Fee:||5% of Net Sales|
|Advertising Fee:||3% of Net Sales|
United States: AL, AZ, AR, CO, FL, GA, IL, IN, KS, LA, MI, MS, NV, NM, NC, OH, OK, SC, TN, TX, UT, VA
Genghis Grill (Genghis), the nation's leading create-your-own bowl concept with locations across the southern United States, has implemented a franchise expansion strategy plan offering customization, freshness and fun in more communities across the nation.
Rallying fans around the tagline, "Every bowl has a story - what's yours?" the Dallas-based create-your-own bowl restaurant concept has built a dedicated following in every community it serves. Genghis fans have total control over their meal. Beginning their journey at the famous Fresh Market Bar, customers can choose from over 80 fresh ingredients and flavorful sauces. Then, the Genghis grillmasters cook your creations to perfection on the iconic circular grill. At Genghis, each guest is a chef, creating their own bowl exactly the way they want it.
Launched 24 years ago in Dallas, Texas, Genghis offers fans broad appeal and caters to various flavor preferences and lifestyles by offering keto, gluten-free, low-carb, vegan and vegetarian options. In 2018, Genghis put a focus on brand reimaging, heightened customer service, improved food quality and even more operational excellence as a way to continue to refine the customer experience. Today, the brand has over 50 locations open across the country, serving 3.2 million customers annually, of which 250,000 are Genghis Reward members.
Offering franchisees an additional revenue stream, Genghis also launched its shadow concept, Stir Fry Chef in 2020. Available exclusively through the brand's third-party delivery partner, DoorDash, Stir Fry Chef offers fans complete stir fry meals utilizing existing ingredients from the Genghis kitchen.
Genghis Grill has identified key markets in its franchise expansion strategy across the South Atlantic, Midwest and Southwest as part of its development plan.
As it expands into new markets, Genghis is actively awarding locations to franchise partners who are looking to get in on the ground floor of a refreshed, reenergized concept. Ideal franchisees are sophisticated, well-capitalized operators who have multi-unit and development experience and the bandwidth to open at least three locations. Depending on geography, size of the store, configuration of the store and several other determining factors, the investment per store ranges from $346,600 to $973,500.
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