January 06, 2022 // Franchising.com // Rusty Taco is accelerating its development growth, most recently signing several multi-unit franchise agreements to expand its national footprint. These latest deals will significantly increase brand presence in Utah, Nevada, Virginia, and Texas. In its second decade of operation, Rusty Taco is experiencing significant growth as a result of a strong pipeline fueled by the brand’s franchise development success.
The new Rusty Taco franchisees bring a wealth of industry and ownership experience to the brand and showcase the cross-brand opportunities available to franchisees within the Inspire Brands network. The new groups that have joined the system include:
In addition to Rusty Taco’s strong growth pipeline, the brand recently opened a new location in Dubuque, Iowa, which reported record-breaking sales in its first week. Rusty Taco will continue to grow its presence when the brand opens three new locations in San Antonio, Lawrence, Kan. and Richmond, Va over the next month, which will bring its total store count to 39.
“Over the past decade, while Rusty Taco has certainly evolved since its inception, we have remained focused on creating a welcoming environment where guests can comfortably enjoy the fresh and flavorful tacos, queso and margaritas that Rusty Taco is known for,” said Brendan Mauri, President of Rusty Taco. “This continued commitment, coupled with the expanded support and resources from Inspire Brands, has propelled our success and positioned us to grow our brand nationwide.”
Rusty Taco’s accelerated growth has been fueled by its latest menu innovations, including Specialty Tacos, Street Taco Bowls, and new margaritas, leading to increased AUVs and success across four-day parts. Going forward, the brand is looking to build upon those strengths and recent development signings to continue bringing high-quality tacos, queso, and margaritas nationwide.
To learn more about franchising opportunities with Rusty Taco, please visit rustytacofranchising.com.
Rusty Taco was founded in 2010 by visionary and dreamer Rusty Fenton, who lived by the motto, "Tacos are the Most Important Meal of the Day®." The brand continues today as an emerging fast casual restaurant concept featuring a variety of deliciously uncomplicated tacos crafted by hand. Rusty Taco operates over 30 locations in ten states and is part of the Inspire Brands family of restaurants.
SOURCE Inspire Brands
Rusty Taco elevates the experience for both the customer and the owner by bringing the flavor, experience and simplicity of a traditional taco stand to local communities.