July 29, 2022 // Franchising.com // GLENDALE, Calif. - Applebee’s is taking the role of “wingman” to the next level, just in time for National Wing Day and National Lipstick Day today. The casual dining brand, Applebee’s, has partnered with makeup and skincare brand, Winky Lux, to launch Saucy Gloss - a collection of four lip glosses inspired by Applebee’s wing sauces, to make your kisses more craveable.
To celebrate the launch, and get date night hopefuls in the mood, Applebee’s is releasing the make out song of the summer, “Taste My Face,” with the first-of-its-kind dateable music video shot by A-list director, Hannah Lux Davis. The music video features an all-single ensemble and their Instagram handles, so those looking for love can ‘@ the cast’ to ask them out.
“Applebee’s is known for first dates and wings - which are one of our most popular menu items,” said Applebee’s Chief Marketing Officer Joel Yashinsky. “So, we partnered with the development team at Winky Lux to create these lip glosses inspired by four of our most popular wing sauces. Find your perfect shade and spice up your date night by adding a little bit of that Applebee’s flavor to make each kiss even more craveable with Saucy Gloss.”
Whether you are looking for the perfect shade and shimmer or hoping to wow your partner with a spicy surprise, Saucy Gloss is here to bring the flavor. The glosses come in four hot & saucy flavors, each representing a variety of Applebee’s fan-favorite wings. Heat up your date nights with these tasty options to choose from:
"We are so excited to partner with Applebee's in such an unexpected way,” said Natalie Mackey, co-founder and CEO of Winky Lux. “What could be more genuine and fun than spicing up a kiss with our delicious Saucy Gloss! We love adding a playful touch to everyday beauty. After all, Winky Lux is all about surprise, creating memorable experiences and sparking joy for our customers. This collaboration captures the cutting-edge product innovation and playful spirit of our brand.”
SOURCE Applebee's®
Applebee's Grill & Bar brings together a lively bar & grill experience offering hand-crafted drinks and cravable, simple, American food with flare featuring vibrant flavors and real, fresh ingredients.