October 07, 2022 // Franchising.com // Arby’s today announced that Rita Patel has been named Brand Chief Marketing Officer (CMO).
As CMO, Rita will oversee Arby’s brand strategy, menu, and culinary innovation, as well as advertising and integrated marketing communications. She will report directly to Arby’s Brand President, Jim Taylor.
“Rita has been a key driver of brand marketing and innovation strategy, and I’m thrilled to formally welcome her into this new role at Arby’s,” says Jim.
Rita joined Inspire Brands in 2020 as Brand Chief Marketing Officer for Buffalo Wild Wings. In this role, Rita strengthened the Buffalo Wild Wings marketing organization, driving results for the brand and establishing integrated ways of working between marketing, supply chain, and Buffalo Wild Wings franchisees. Under her leadership, the brand launched successful new menu items.
Prior to joining Inspire, Rita served as Vice President of Brand Management at Target, where she oversaw the launch of brands like Good & Gather and Everspring, built new capabilities for the organization, leveraged consumer insights, and cultivated an understanding of brand purpose. She also previously held roles at Beam Suntory, MillerCoors, and Wrigley.
“I am excited to work alongside Jim and the entire Arby’s team to bring meaty sandwiches and delightful experiences to our guests,” says Rita. “I’ve learned so much during my time with Buffalo Wild Wings and look forward to applying those learnings in my new role.”
SOURCE Arby’s/Inspire Brands
Arby's® restaurants feature Fast Crafted™ service, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual.