March 16, 2023 // Franchising.com // SPARTANBURG, S.C. - Just days after revealing "It's Diner Time," a new brand platform that doubles down on delivering diner comfort for today's America, Denny's announces new elements of its overall experience including the debut of a bold, bright new menu to welcome all and make guests feel even more at home when visiting America's Diner.
As part of "It's Diner Time," Denny's invested to upgrade and improve kitchen equipment, propelling the development of new and improved food offerings while increasing efficiency and reducing food waste. In-restaurant touch points include an entirely redesigned menu featuring Denny's classics like Moons Over My Hammy and Build Your Own Burger, plus craveable new items like Mac N' Brisket Sizzlin' Skillet and Oven-Baked Lasagna. Each dish on the new menu serves up the delectable diner comfort that guests have come to crave from Denny's, with each forkful.
The new menu also features a custom augmented reality (AR) experience to take guests on a vibrant visual tour with the turn of each page. Denny's designed its AR menu feature to bring the brand to life through a memorable and mouth-watering journey as part of the dining experience. A multitude of opportunities to interact, access exclusive deals, and learn about the brand and its storied 70-year history are now at guests' fingertips with a single scan. Denny's has also unveiled new employee uniforms along with fresh new merchandise available on DinerDrip.com to further cement the brand in diner culture and meet consumers where they are.
Outside of the restaurant's four walls, Denny's has launched a national TV campaign that showcases the vibe and feeling of a Denny's diner while highlighting the time-warping flavor of the new menu that mashes the past, the future and the yummbelivable.
"All elements of 'It's Diner Time' ladder up to the essence of who we are as a brand and what the Denny's family is all about," said John Dillon, Denny's president. "For 70 years, Denny's has been that consistent place that feels like home, one where our guests can be their authentic selves and celebrate moments that matter. Our new menu feels like an extension of our diners and no matter what page consumers land on, it's clear that it will always be Diner Time. So, the next time our guests want a delicious breakfast on a budget, a new twist on a classic diner favorite, or when they're simply craving an oven-baked lasagna that truly tastes like home, we look forward to welcoming them into our booths."
Two new sections are highlighted in the redesigned menu, including "Diner Classics Plus" to celebrate Denny's new take on American classics after 70 years, and "Savory Diners Spotlight," which centers on nostalgic offerings enjoyed by people of all ages. A sampling of standout dishes include:
SOURCE Denny's Corp