March 24, 2023 // Franchising.com // SYLMAR, Calif. - Robeks, the destination for creatively crafted fresh smoothies, juices, açai bowls and premium toasts, is expanding its franchise growth with another opening in its home Southern California market.
“From the get-go, the Robeks support team has been incredibly impressive,” said Sergio Washington, who opened the new Robeks location in Sylmar, California, a thriving community in the San Fernando Valley. “I fell in love with the brand and its mission to provide flavor and health in one delicious package. Robeks is at the forefront of the healthier-for-you segment, and I’m proud to join the brand during an instrumental growth period.”
Washington’s journey with Robeks has required resilience and ongoing guidance from the Robeks leadership team. Despite the onset of the COVID-19 pandemic, Washington, together with Robeks, discovered the right location for a bustling community business and began the process of developing the location. Robeks in Sylmar joins existing locations as the ninth unit in the San Fernando Valley, expanding access to its popular menu items.
“Sergio’s extensive experience serving in leadership roles at nationally-known retail brands and his management background has proved to be an asset,” said David Rawnsley, President and CFO of Robeks. “We’re thrilled to have him as part of our Robeks team as he helps meet the growing demand for healthier-for-you options in Southern California.”
Robeks is a juice and healthful smoothie franchise using fruits and vegetables for a delicious taste and quality nutrients.