May 08, 2023 // Franchising.com // DENVER, Colorado - In honor of National Water Safety Month (May), Streamline Brands has launched an educational campaign to bring greater awareness to water safety and drowning prevention.
The family of brands encouraged to support various nonprofit organizations - via fundraising, swim lesson donations, and more - under the company’s philanthropic umbrella, Ripples to Waves®. This year, Streamline Brands has committed to matching up to $100,000 to the school’s nonprofit partners to make the greatest local market impact.
Supporting this year’s National Water Safety educational push is five-time Olympic Gold Medalist and 11x World Champion, Missy Franklin, who seized the opportunity to remind everyone that swimming is an invaluable life-saving skill. Collectively, with her support, Streamline Brands aims to help combat the childhood drowning epidemic.
“Drowning is truly an epidemic in this country as it is the leading cause of unintentional death among children under four,” said Franklin. “It is our goal to educate parents and guardians around the world that swim lessons are the greatest thing you can do to help reduce this risk.”
With summer around the corner, now is the time to prioritize water safety. For a lot of people, summer means water activities - whether it’s the pool, the reservoir, the beach, or the lake. Multiple strategies are needed to prevent drownings and layers of protection are the best way to enjoy the water, safely.
7 Simple Water Safety Tips to Review as a Family Ahead of the Summer Season:
“By raising awareness for water safety, we can combat the childhood drowning epidemic and help families enjoy a safer and fun-filled summer ahead,” said Laurie Abplanalp, SVP, Operations of Streamline Brands. “Parents need to take action now - the greatest protector against childhood drowning is getting swim lessons to help kids and their ability to feel comfortable in and around the water.”
At SafeSplash, you can truly progress from Bubbles to Butterfly®, meaning you start out by learning the basics of water safety and swimming with proper technique from the start, and progress to Olympian-level swimming. Lessons are offered year-round in a family-friendly setting, with small class sizes (no larger than four students to one instructor) and private/semi-private lessons, in warm water pools with a state-of-the-art water purification system, plus flexible schedules for busy families.
SOURCE Streamline Brands®
Streamline Brands, based in Denver, Colorado, is the industry's largest franchisor of swim schools with three brands in the family: SafeSplash Swim School, SwimLabs Swim School and Swimtastic Swim School.