About Streamline Brands
Streamline Brands, based in Denver, Colorado, is the industry’s largest franchisor of swim schools with three brands in the family: SafeSplash Swim School, SwimLabs Swim School and Swimtastic Swim School, and has over 178 swim schools in 24 states and three countries. In 2016, Streamline Brands acquired SwimLabs, a brand renowned for providing competitive level swim instruction using video analysis coupled with the ability to compare any swimmer’s stroke to elite swimmers using video captured in the SwimLabs Champions Library, which includes Olympic gold medalists such as Missy Franklin, Jason Lezak, Kelsi Worrell Dahlia and Ryan Lochte. Franchise development rights are available for all brands throughout the world.
As a former competitive swimmer, founder Matt Lane knows that swimming is a life skill not just a sport. He is passionate not only about the physical benefits that swimming provides but also the emotional benefits including improved self esteem and confidence. When it came time to teach his own kids to swim, he found that his youngest daughter hated swim lessons. As Matt looked for other options, he found that there were few dedicated swim schools in the U.S. unlike many other countries with successful international swim programs. Although it was easy to find a dedicated school for gymnastics, dance or martial arts, he couldn’t find the same for swimming. He found this particularly striking when learning that eight out of 10 parents say it is important to teach kid how to swim but only two of 10 say it is important to learn how to dance.
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